Are you looking for environmentally friendly pet food choices that are great for your four-legged best friends?
You may be able to shop for excellent finds at Petaluma!
Although humans have come a long way towards recognizing the importance of sustainable pet foods for their dogs, most pet owners continue to feed their Fidos the same dog food. Because of this, Garrett Wymore, co-founder and Chief Executive Officer at Petaluma, established the company in 2019 as a sustainable pet nutrition firm that challenges the norm and encourages healthy, plant-based diets for your pups.
“We’ve gone through basically two years of R&D, developing a line of plant-based dog nutrition. And our goal is really to create a more sustainable and compassionate alternative to traditional dog food that primarily relies on factory-farmed animal proteins. And the way that we’re innovating in this space is using a variety of plant and meat alternative proteins to create a really nutritionally complete profile that meets all dogs’ nutrient requirements but doesn’t involve the use of animal agriculture, and that has a massive impact on both the environmental burden of animal agriculture and also the way that other animals are treated in the supply chain.”
As a public benefit corporation, Petaluma formulates food designed to care not only for your animals but also for the planet. To this end, the Oakland, California-based organization uses a science-backed approach to complete nutrition that’s developed by veterinarians and is guided by evidence and not fads.
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When asked what inspired the formation of Petaluma, Garrett said that it all started when he was still working on dog-related health projects at a major pet nutrition company. He was surprised to hear about how the management was actually effectively selling plant-based diets to veterinarians and prescribing them to dogs.
“I had no idea that that was something that was feasible after getting advertising for years about who could put the most meat in the food, who’s going to be the meatiest, whose dog is the most like a wolf. Understanding that the nutritional requirements of dogs were much more similar to an omnivorous human than a wolf was really interesting to me, and I realized that there needed to be a paradigm shift about the way that we feed our dogs as well.”
Consequently, before it develops its products, Petaluma makes sure to buy its supplies only from certified organic farms and to avoid monoculture crops like corn or soy.
Although Garrett’s background wasn’t in pet nutrition, a lucky break provided him with an opportunity to work with a couple of colleagues who started their own company and developed an activity tracker that was designed to prevent pet parents from losing their dogs.
According to Garrett, the project allowed him to use real-world data, which furthered his understanding of how humans can better improve the quality of their pet care. Since he was a parent himself to 35-pound dogs that consume approximately 900 calories in a day, he learned a lot about choosing ingredients that would make a ton of real, meaningful impact on the way we can use our land and the plants we can grow.
This was also the point when he believed that the narrative around pet food needed to change. Garrett wanted to be one of the first innovators who could take advantage of the opportunity to make a difference.
“There’s just a major evolutionary difference in how dogs have come to be. And you see that in what their dietary profiles look like, where a lot of the ingredients that truly can only come from animals, dogs synthesize themselves just like humans… I think that there are nutritional trade-offs that come with using just whatever’s left over. And so, we wanted to really make a higher-quality product that fits the way that we cared about our own dogs… I think that was important for us,”
What makes Petaluma even more impressive is that, at the time of this writing, the company also offers a 30% discount on your first bag when you decide to buy your Fido’s sustainable dog food at Petaluma’s official website. So, if you want to have a positive impact on the planet while you care for your fur baby, simply use the promo code “ANIMAL”, and you can already take advantage of their offer.
Note, however, that the promo is only good until November 2021.
Interested to know more about Petaluma?
Visit their website at https://www.feedpetaluma.com/, and get 30% OFF when you use the code “ANIMAL” when you shop for sustainable dog food.
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