Are you a meticulous pet owner who reads pet food labels and insists on analyzing its nutrients before deciding whether to feed it to your fur baby?
If yes, My Zone Blue has something in store for you.
Founded by scientists who love animals, My Zone Blue is a Boston, MA-based startup dedicated to the design, production, and commercialization of premium raw and freeze-dried pet food, toppers, and treats.
It aims to help improve the health of domestic dogs and cats. To this end, the company implements a science-based approach to pet nutrition using only natural, human-grade ingredients.
Starting My Zone Blue
According to Pedro Mejia, one of its co-founders, their brand’s story started when one of his and his wife’s cats became ill. At the time, the couple couldn’t find healthy foods for their felines.
Learning that their case was actually pretty common, Pedro and his wife Monica thought of using their scientific backgrounds to help improve pets’ quality of life through nutrition.
“Inflammation, for example, can be caused by several multiple factors. One of them can be the food that you eat, right? And especially with dogs and cats, if they eat the same food every day, in and out, there’s this chronic inflammation that forms, and in the long term, it can damage your organs. So, it’s all linked to nutrition.”
Fortunately, there are many ways that you can intervene and help resolve health conditions like chronic inflammation in your pets.
Pedro and his team, for instance, formulated their own pet food products from scratch using natural components.
The goal was not just to make a positive impact on your pets’ health but also to make it easier for pet owners to choose healthier pet foods.
Committed to and proactive about making production sustainable and eco-friendly, My Zone Blue uses a specific macronutrient composition to prevent chronic diseases and extend pets’ lifespan.
The brand utilizes only raw, fresh, wholesome, human-grade, non-GMO ingredients from Midwest farms. The My Zone Blue team also uses only humanely raised, pasture-free, and cage-free animals for their formulations.
Pet Health at the Heart of My Zone Blue
When asked for the inspiration for their brand name, Pedro said,
“You might hear of those ‘blue zones’ around the world. There, people live healthy lifestyles, and there’s a concentration of centenarians. These people have good nutrition, exercise, social relationships. So, that’s where the name came from. We said, ‘Okay, why can’t your dog or your cat have this same blue zone, right, if we create it with good nutrition and care and exercise?’”
Claiming to put pet health at the heart of their business, My Zone Blue made sure that they only worked with USDA-inspected manufacturing facilities, suppliers, and partners. They also made it a point to test all the raw pet food products they release.
Because of this, it came as no surprise that it took them about a year before they got their first product out to the market.
Pedro sighed, remembering,
“We tried a lot of formulations… And, well, those are not that hard; dogs and cats will eat almost anything. But that’s not the main thing. The main thing is that it’s healthy for them, so that was our main concern.”
As for what made My Zone Blue pet foods different from their competitors, Pedro opined that, unlike other pet food brands, their products were developed and produced using science-backed methods.
“We know that the best way to preserve all the nutrients in the ingredients is to keep it raw, not cooked, and freeze-dried. This technology is amazing, and it’s the best way to preserve food right now. For example, in the Army, this is what they call “survival food” because you can use a long shelf life. And also, it really preserves everything—even the order, the taste, the smell—which is important also for dogs and cats. So, that’s important. And then, as I said before, the fact that we fill all the requirements and nutritional requirements with one of the real natural stuff.”
Among the products that My Zone Blue offers is toppers, which pet owners can easily add on top of their pet dogs’ food. Even a small cup of this raw, freeze-dried food already entails a lot of vitamins and nutrients coming from vegetables, fruits, meat, and pork.
They also have healthy treats that contain only natural components for both dogs and cats.
“I feel like people have this idea of treats, being, like, extra calories just so your pet is happy. Yeah, that’s a good point, but also, it can be healthy. It doesn’t need to be like our treats, right? That’s the idea: that you keep all—from treats to toppers to complete food—everything must be healthy and good for your dog.”
With a goal to help animals, Pedro believes that the pet food industry has a huge potential in helping improve pets’ health.
Hence, while pet nutrition can be a complex subject to tackle, he hopes that My Zone Blue can help make it easier for pet parents to care for their furry companions.
Learn more about My Zone Blue!
Visit their website at https://myzoneblue.com/.