“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” –Charles Darwin
Whether you believe in evolution theory or a higher power, it is very likely you have heard of Charles Darwin. His name is synonymous with the theories behind evolution and how man came to be in existence. He knew what it meant to evolve.
Evolve or die
But this quote is much more than about evolution, it reminds us that doing the same thing over and over expecting a different outcome is actually the definition of something else…insanity. Many people hate change. They have their routine, their way of doing things, and their outcomes that they have come to expect. But as we all know, change is inevitable; change is constant; and change is required for us to make forward progress.
I had an opportunity a few weeks ago to attend an animal welfare technology summit sponsored by Best Friends and I was privileged enough to meet some of the innovators in the animal welfare industry both past and current. Many of you likely know the name but Betsy Saul was the original innovator behind PetFinder. And back in the day, PetFinder was innovative, forward thinking and ahead of the curve when it comes to technology. One website that any animal rescue or animal shelter could list their adoptables on for the public to find them easily. What a concept! Today, there are literally hundreds of animal adoption websites and PetFinder is now proudly owned and operated by Nestle Purina.
The focus of this workshop was about innovation and change and what the next innovative idea was that would change the lives of adoptable animals forever. We had some great brainstorming and come up with some technology innovations that hopefully will bring the animal rescue community together through technology to help us all save more animals.
But the question is, whether we are ready for change. Are you ready to stop doing what you’ve always done to attract animal adopters? Do you think you can learn a new technology or system that would be more efficient than Facebook at connecting you with other passionate animal rescuers?