Natural Pet Food Improves Canine Health | KetoNatural Pet Food

KetoNatural Pet Food Improves Canine Health

Animal Innovations Show - Episode 96 - KetoNatural Pet Foods

Natural Pet Food Improves Canine Health | KetoNatural Pet Food

Did you know that limiting carbohydrates in your dogs’ diet can actually help improve their health?

So, if you’re looking for low-carb kibble for them, why not try Ketona from KetoNatural Pet Food?

According to Daniel Schulof, CEO and founder of KetoNatural Pet Foods,

“We make a very unique kind of pet food product, which is a very low-carbohydrate kibble. The vast majority of kibble-style products sold in the United States today quietly contain 40 to 50% carbohydrate… That’s a really bad thing for dogs and cats, I believe, for a variety of scientific reasons that carbohydrate is the devil for these animals.”

Before There Was KetoNatural Pet Food

developing KetoNatural Pet Food

Although Daniel has never been the type who rigorously eats a keto diet, a book by Gary Taubes persuaded Daniel that there was a scientific link between carb consumption and obesity.

At the time, he was running a pet toy company on his off-time as a lawyer, and the book got Daniel thinking about obesity in animals.

“I was working as an attorney in my mid-twenties, and I got my first dog…[who] became very influential in my life… He needed daily exercise in order to be a polite member of society. And as an attorney working these long hours, I got very—like, I need to exercise this dog efficiently. And I was going down that rabbit hole to some degree, trying to understand what’s the science of this? How do I really do this? What does a dog really need as a matter of exercise? And I learned about how big of an issue obesity is among dogs and cats in the Western world.”

Eventually, the experience made him learn two things: 1) that the majority of dogs and cats today in the U.S. are overweight or clinically obese, and 2) obesity is worse for animals than a lifetime of smoking is for humans.

Daniel continued,

“So, it struck me: if we could sell something that was truly low-carbohydrate, that had the carbohydrate content of a raw diet but in kibble form, then we’d have something.”

After spending a year developing it, Daniel and the KetoNatural Pet Food team eventually had their own flagship product they call “Ketona”.

“It’s a kibble that’s about 50% protein and about 4% digestible carbohydrate, which is like a complete sea change. It’s like a marginal difference from the other ultra-premium kibbles.”

KetoNatural Pet Food and Ketona, the World’s First Low-Carb Kibble for Pets

ketona world's first low-carb kibble for pets

The world’s first, truly low-carb kibble, Ketona offers better nutrition than raw and fresh diets. As their website states, it contains no by-product meals, no artificial flavors, no corn, no rice, no wheat, and no cereal grains.

At least 90% of Ketona’s protein also comes from meat or fish, so pet parents can rest assured that all it does is be a source of your dog’s unparalleled nutritional content.

“If you take carbohydrate out of the diet altogether, you get good outcomes. It’s just demonstrated in the scientific record. You can go look at the real customer reviews on our Amazon listings or whatever. It’s a real thing,”

Daniel said.



Learn more about KetoNatural Pet Food!

Visit their website at

Have suggestions for who we should interview next?

Send us a message at [email protected]!

Daniel: I’m Daniel Schuloff, and you’re tuned in to The Animal Innovations Show.

Chris: So, thank you, Daniel, for coming on today.

Why don’t you tell us who you are and how you’re innovating and helping animals?

Daniel: I’m innovating and helping animals in a couple of different ways, I like to believe.

One is I wrote a book that I published in 2016 it’s called: Dogs, Dog Food, and Dogma. And in that book, I make the case for a few different theses that I believe ought to be better accepted by pet owners, that are things that help dogs and cats but are not a part of the veterinary mainstream dogma.

I like to believe that folks who read the book and are persuaded by the case that I make in the book for how they can help their animals are going to take that, make it actionable and improve their animal’s lives.

The other way that I like to think that I’m innovating to help animals is I am the CEO, the founder of a company called KetoNatural Pet Foods. We make a very unique kind of pet food product, which is a very low carbohydrate kibble.

Listeners might be surprised to learn that even if there is a wolf on the bag and the image of a steak and the first ingredient is filet mignon, the vast majority of kibble style products sold in the United States today, quietly contain 40% to 50% carbohydrate.

I believe, as I spell out in the book, that’s a really bad thing for dogs and cats. I believe for a variety of scientific reasons that carbohydrate is the devil for these animals.

So, if you believe what I believe, if you’re somebody who shares that perspective, I make a product that’s really unique. We’re first ever really do it.

And so, that’s the other innovative thing that we do.

Chris: Yeah. I love this.

So, obviously, you’re passionate about Keto, and has this always been your lifestyle?

Is that kind of how you came into this and said: Hey, look, somebody’s got to fix this for animals?

Daniel: I do a lot of endurance sports. Like, I run really long races and ride my bike a lot. And I always kind of have. And even though from where I sit right now, I believe that Keto diets for humans and for dogs and cats are efficacious in a whole host of ways.

I don’t believe that eating a very low carbohydrate diet is great for humans in the activities that I like to do. In my mind, you’ll damage your performance if you don’t have enough glucose to fuel the activity.

Around the time that I founded my first pet company was very persuaded by some of the material that was coming out in the first decade after the turn of the century by guys like, there’s a science writer who’s really responsible in a lot of ways for the Keto phenomenon.

His name is Gary Taubes. He wrote this big, thick book called: Good Calories, Bad Calories spells out the whole scientific record on why carbohydrate and obesity are linked.

And I was reading that right around the time I founded this little rinky-dink pet toy company that I was running in my off time as a lawyer. And that got me thinking about obesity in animals. And I started going down the rabbit hole there.

And it led to a story that ultimately led me to quit my job and write this book that took four years and all this kind of stuff.

Chris: So, take us back to that point. You’re an attorney, and you go: You know what? I’m going to go write a book about Keto for dogs, and I’m going to quit my job and start a pet food company.

Daniel: I’m working as an attorney in my mid-20s, bachelor. I get my first dog. I grew up with dogs, but I got my own. And he was the man— he since passed, but it became very influential in my life. Rottweiler, big male Rottweiler, quintessentially Rottweiler dog that had— he needed daily exercise in order to be a polite member of society, if that makes sense.

And as an attorney working these long hours, I need to exercise his dog efficiently. And I learned about how big of an issue obesity is among dogs and cats in the Western world.

And it just kind of like— there are two facts, I always like to tell people when I try to explain  how serious an issue it is.

Number one is that the majority of dogs and cats in the United States today are overweight or clinically obese. So, it’s hugely common. It’s the norm.

Number two, it has been well demonstrated that it is worse for those animals than a lifetime of smoking is for a human being. And so I started just kind of digging, trying to understand what was going on.

And so it’s like, that was like, okay, I’m going to spend a big chunk of my life on this.

Chris: Nice, so who have you found to be the audience that is most interested in this? You said you obviously launched it. The product is successful. Is there a particular type of consumer that you’re finding is more interested in this?

Daniel: Yes, I could try to explain that in a few ways.

One way, is obviously, if you’re somebody— there is now— in the pet world, the keto prefix is not widely used, right? It’s like that, we’re leaning into it, of course. But there aren’t many folks that have.

In the human consumer products world, there are lots— that’s a thing, that means something. And it’s because there are a lot of folks who believe in the efficaciousness of carbohydrate restriction, for one thing, or another. One out of every two people in the United States today owns a dog or a cat.

And so a lot of the people that believe in the science of keto for themselves have a dog or a cat. And for those kinds of people, they can— because they’re already like drinking the Kool-aid on it, conceptually, they understand a lot of the key terminology, the phrasing of blood glucose, insulin, some of these things that like—if you’re not familiar with keto lifestyle stuff, I got to explain it to you.

Those people already have that sense, and they are primed to understand the arguments that we use to explain the value of the product. So, that’s one way to think about them.

Alternatively, there are folks whose dogs have specific problems where I can say: Look, the FDA won’t let me, very fairly, won’t let me say that my product cures the problem that your dog has.

But I will give you the strongest guarantee that you’re going to find anywhere that the product will work. And if it doesn’t work for you, we will send you your money back. And because the product does work for those people, they end up becoming long-term customers.

And so it’s particularly the case around folks whose dogs have diabetes and people whose dogs are overweight or obese and they want them to lose weight.

Chris: I mean, I’m curious, what have you learned about yourself along the journey?

Daniel: I have always been somebody who has a skeptical and critical—you can do good with that quality and learning to put that to use in places where it has social value, like trying to be like: Oh, this is wrong. This whole dogma is wrong and harmful.

I can use this to explain why that’s the case. That’s sort of been like a thing that it’s made me feel better about that aspect of myself.

Chris: Yeah, it’s always important to learn something along the way. So, tell people where they can go to get the product, Where they can learn more about you, buy the book, all that stuff.

Daniel: Yeah, so, if you’d like to buy our ketone products, which include kibble products for dogs, dog treats, and supplements for dogs, the best place to go is WWW.KETONATURALPETFOODS.COM, Where you can get all kinds of— we do very robust guarantees.

In addition, like discounting for first-time customers and that kind of thing. If you like your pet food to come from Amazon, you can find it there. And Chewy it’s kind of to a limited extent, but to a large degree, you can get it at Chewy.

Chris: I appreciate that.

So, Daniel, thank you again. And as we wrap up, I’ll just remind our viewers and listeners, I mean, if you’re as passionate as Daniel about something that’s going to help people help animals, we want to know about it go to INNOVATIONS.SHOW, and we’d love to have you on the show and talk about it.

Because that’s what we’re all about here is bringing those innovations to light. So, Daniel, thanks again. I really enjoyed the conversation.

Daniel: Thank you, yeah, my pleasure, Chris.

Take care.

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