Various governments and communities often overlook food waste when in fact, it causes significant issues. As Mason Arnold said, “Food waste is this huge problem.”
When food waste go to landfills, it contributes to climate change and global warming, harming the environment as a whole. Mason Arnold recognized this problem and offered a solution — reducing food waste by upcycling the nutritious ingredients into edible and delicious dog food!
Read on to learn about his latest venture into the pet food and nutrition market!
Creating Sustainable Dog Food While Reducing The Country’s Food Waste
Mason Arnold, aside from being a chemical engineer, is what one can describe as a consummate entrepreneur. He has been part of founding and launching more than eight companies — all about sustainability and focused mainly on his different passions and interests.
The Conscious Pet, his newly launched business, creates shelf-stable, delicious dog food out of upcycled nutritious ingredients. It is based on new Austinwith sustainability as its core.
They collect and rescue high-quality restaurant kitchen scraps that otherwise would have been wasted and dumped in landfills. The company upcycles these ingredients and scraps before they are seasoned and plated, all to create a perfect mixture of a complete and balanced meal for dogs!
“It ends up being a really high-quality product for dogs that is as safe and easy to serve as kibble.”
They use a novel dehydration process to slowly and gently dehydrate the sustainably sourced ingredients. In doing so, the company created a shelf-stable and highly nutritious dog food using a temperature high enough to kill the pathogens but low enough not to break down the fat and amino acids!
Helping Dogs Via Nutritious Ingredients And Helping Out The Environment
The Conscious Pet didn’t stop at being among the best-tasting dog food in the market, though.
“We just didn’t want to make the best dog food around. We also wanted to be a champion of sustainability.”
They run production using solar power, utilize compostable packaging, source their ingredients locally, and promote as a zero-waste business! The company does not just want to offer nutritious pet products for profit, but they also aim to help the environment as much as possible!
Their initial product, the DoggieBag, is animal-based. They are also in the testing phase of a fish-based product and are working on a grain-based one that will hopefully be launched this year.
The Conscious Pet also launched a WeFunder Campaign to help build a community around sustainable dog food. Every investor can contribute to making their business grow, as well as have the chance to gain free dog food!
If you want to purchase and try out their products, you may purchase directly from their official website. Aside from dog food, the Conscious Pet also offers meal toppers and treats!
Moreover, Mason also has a podcast, A Mostly Green Life, which covers and features sustainability, health, wellness, environment, and other related topics with guests from all around the globe! It is available on all podcast platforms!
Finally, listeners from the Animal Innovation Shows may use the discount code: ANIMALINNOVATIONS to gain a 50% discount on their first purchase!
