Setting the Standards for Pet-Friendly Businesses | Woof Together

Setting the Standards for Pet-Friendly Businesses | Woof Together

Fun fact: around 78% of pet parents can’t leave their pets at home when they go traveling! What’s more, 42% of them tend to choose holiday destinations that cater to their pets’ needs.


Still think going pet-friendly―rather than just being pet-tolerant―is not worth it?


Then you might be shocked to also know that approximately 49% of the pet parent demographic are inclined to pay a pretty penny if it means that they get to enjoy a reliable, pet-friendly experience.


With pets clearly ruling American households, it’s not surprising to learn that the hospitality and travel industry has started to implement pet-friendly policies that accommodate pet parents and their furry kids.


However, most pet parents are wary of the results they find from the “pets allowed” filter. Before booking a hotel, they usually make it a point to contact the hotel’s management first to make sure that the hotel offers pet-friendly amenities for their furry family members.


So, how can you upgrade the pet-friendly experience at your properties in a way that will leave your pet parent-visitors gasping in awe and rearing to give you five-star reviews?


With the help of Woof Together, of course!


(Click the “Play” button below to watch the video)



Establishing the Standards of Dog-Friendly Hospitality





Founded to make the travel and hospitality industry a better place for pets and pet lovers, Woof Together is a 360-degree, full-service, pet care startup that aims to raise the standards of pet-friendly hotels and properties. It is co-founded and headed by its CEO, Elena Dede, who is a doting pet lover herself and loves bringing her pets along with her to social activities.


As per Elena,

“We know that people are very much disappointed sometimes with (the) large pet fees that don’t, you know, correspond to a pet-friendly service, or they have to move along their dog beds and their dog bowls, and…sometimes if their pets will be truly welcome. So, we wanted to make the standards for what pet-friendly accommodation actually means, because at this point, each hotel and its host have a totally different opinion on what ‘pet-friendly’ actually means.”


As the first international guest on the Animal Innovations Show, Elena shares that enabling pet parents to travel with their furkids and explore the world hassle-free is what Woof Together aims to achieve.


She stressed,

“For us, you cannot claim that you are a pet-friendly property if you don’t have some basic amenities for the pets… What is more frustrating is…the pet policies online are so limited to some basic stuff… There are so many other things that come as a surprise when you finally get there, and I think this is very unfair to pet parents.”


With more and more people adopting pets, and with the human-pet bond becoming stronger than ever, Elena and her team at Woof Together believe that post-pandemic, a great majority of the population will be traveling with their pets. Hence, preparing the travel and hospitality industry holistically is crucial to ensure that hotels and agencies will be able to create a complete and memorable experience for both pets and pet parents.


This includes involving pets in tours and activities, as well as making preparations beforehand for pet emergencies in the way that hotels prepare for emergency situations for humans.


Getting Woof Together-Certified


Setting the Standards for Pet-Friendly Businesses | Woof Together

To get a Woof Together approval as a pet-friendly accommodation, you need to take their online assessment. Based on your “pet-friendly” score, they will then give you a roadmap of what you need before you can become a listed accommodation by Woof Together.


If you want to further upgrade the pet-friendly experience in your properties, you can also get access to the training curricula that they offer at Woof Together Academy.


The first fully online professional training program for pet-friendly businesses and hosts, Woof Together Academy combined the expert advice of the industry’s professionals with the inspired ideas of Elena and her team. It covers endless training tutorials on subjects that increase a hotel’s or property’s chances of success, such as housekeeping, revenue management, front desk, marketing, crisis management, and even how to communicate your pet policies online to potential clients.


“This is the first time that we created some, you know, framework to all these pet-related operations within a hotel. And I’m really proud because our team worked very hard, and there was nothing relevant before,”

Elena disclosed.


Woof Together also partnered with an international, well-acknowledged certifier to ensure that only deserving businesses that deliver fully pet-friendly services, receive certifications of meeting international standards.


On the other hand, if your pet amenities ever need an upgrade for an unforgettable customer experience, Woof Together also acts as a supplier of pet amenities.


From highly absorbent dog towels and various cleaning products that remove pet hair, pet dirt, or pet odors, to comfortable dog sofa beds and biodegradable poop bags, you can get your premium pet equipment from Woof Together.


All you need to do is visit their website, select your preferred kit from the list they have available, and place your order. Woof Together will then deliver your kits straight to your door as soon as practicable.


Before closing the segment, Elena imparted the importance of pet-friendliness:

“We need to get in-depth on what ‘pet-friendly’ really is and not just stay on the surface of having some basic pet amenities and that’s all. No, it’s deeper. And a very well-prepared hotel makes a difference compared to a hotel with people who were never trained on how to handle specific circumstances.”




Interested to learn more about Woof Together?

Check them out at


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