The Best Ergonomic Feeder For Messy Eaters │ Fluff Trough

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ANIMAL INNOVATIONS SHOW - EPISODE 135 - FLUFF THROUGH

The Best Ergonomic Feeder For Messy Eaters │ Fluff Trough

Let’s face it. While traditional pet feeders do their job, they are not precisely designed with your pet’s comfort in mind. Frankly, anything less than comfortable may keep your pet from enjoying the meals you serve them. 

Debra Mastic, an inventor, encountered this particular problem as well. Her pug, Pork Chop, struggled with eating from traditional and regular feeding bowls due to his flat face. She went through various products, but not one worked for her dog. 

So, after a failed search, she decided to take matters into her own hands and invented her own feeder. 

According to Debra, 

“My innovation is called a Fluff Trough. It is the most ergonomic, innovative, and versatile pet feeding system on the market.” 

 

The Pet Bowl That Changed The Game 

The Best Ergonomic Feeder For Messy Eaters │ Fluff Trough

Fluff Trough is a game changer, equipped with all these unique design features that make it appealing to pets and fur parents! 

Its trademark feature is its open-front elevated feeding system that helps promote better digestion and posture. Additionally, it offers more comfort to pets than the traditional pet bowl.

It also has a wide surface area, allowing you to spread the pet food out more. This design feature forces pets to eat slower, reducing the risk of choking, vomiting, or experiencing a digestive problem. 

According to Debra, there are three available inserts with one more on the way. They have the standard FDA-approved silicone and stainless steel inserts that prevent bacteria buildup. 

The last one is the slow feeder insert for pups and dogs that like to inhale and gulp down their food in record time. The one they are currently developing is for messy eaters specifically.

“You can customize it, so you can put your pet’s name on the side.”

It is also customizable! You may have it personalized with your pet’s picture or name. You can choose the color, design, and font style to match your pet’s personality!

 

Widely-Recognized Pet Feeder 

Having no experience in product design, manufacturing, marketing, or even running a business, Debra took a massive risk with Fluff Trough. It all started with guts, a passion for creating something that can help, and a 3D printer. 

The Best Ergonomic Feeder For Messy Eaters │ Fluff Trough

She claimed she used the money she was saving to buy a house to invest in tooling and intellectual property. She began by designing and testing prototypes with Pork Chop. When she managed to create one that seemed to work, she shared it with other pet parents.

The feedback was positive! It pushed her to launch a kick starter campaign that got funded within 24 hours! 

“Don’t start a business to make money. Don’t get into something just because, like, ‘oh, that’s what I think I wanna do.’ Or ‘think I’m going to make a lot of money at it.’ Start a business to actually solve a problem that is really important to you and that you’re familiar with.”

Debra ran her business with that kind of mindset. With her dedication and hard work, Fluff Trough climbed the ranks and is now one of the most known pet product brands worldwide. 

It is featured in various big-name magazines and websites, such as Buzzfeed, Reader’s Digest, Pet Product News, The Spruce Pets, Moderndog Magazine, and Racheal Ray. 

Pet Business Magazine even named it one of the Top Pet Products of 2021!

Fluff Trough continues to strive and thrive in the pet world industry. It remains one of the best feeders in the market. Their local and global sales prove their international and continuous success! 

“This product is so unique that we actually have people in over 55 countries order it from our website.”

If you want to try Fluff trough products, visit their website at https://www.flufftrough.com/.

Have suggestions for who we should interview next?

Send us a message at [email protected]!

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