Holistic Peanut Butter Equips You to Become Responsible Pet Parents | Poochie Butter

Animal Innovations Show - Episode 114 - Poochie Butter

Holistic Peanut Butter Equips You to Become Responsible Pet Parents | Poochie Butter

Peanut butter-based products that equip you to become responsible pet parents—who knew such a thing was possible?

But as unbelievable as it sounds, Poochie Butter really does help dogs live healthy and happy lives through peanut butter.

In the words of Henry Warner, the thirty-two-year-old founder of Poochie Butter,

“The best way to summarize us is through our slogan: all things, dog, all things, peanut butter.”

Starting Poochie Butter

beginning poochie butter

Born, raised, and based in New Jersey, Henry started Poochie Butter five years ago after his dog suffered from Lyme disease.

Nothing was working for his pooch’s medication other than peanut butter. And at the time, he had been sitting on an idea he originally called “Poochie Scoops”, which was inspired by the Dunkaroos.

Putting the two together, he thought of bringing a new product to the market that would help dogs burdened with medication or separation anxiety.

Recently, though, Henry and his Poochie Butter team have transitioned their focus to include the dog owner as well.

“We’ve seen such a spike in dog adoptions recently because more people are working from home, and there’s been new marriage relationships. So, the focus has been emphasizing on equipping the pet owner who we have found is doing more at-home vet care.”

how can poochie butter help dogs and pet parents

Poochie Butter’s peanut-focused products are excellent for dogs’ breath, brain, bone, skin, and coat.

“It’s really just putting an emphasis on not only the dog but also the pet owner as well and making it an easier process for them to go through some of those tasks that are really not pleasant at all,”

Henry added.

Although they don’t make hard health claims, Henry said that what makes Poochie Butter different from the normal peanut butter you pick up at the supermarket is that they wanted the healthiest option for dogs.

This means that they only produce their peanut butter on the most natural basis.

“A lot of peanut butters out there have added salts and sugars and preservatives. [In fact,] some of the more popular name brands have components in there that could potentially be deadly for a dog. But our goal was to just have the most all-natural basis, so we added the five components to just make it the healthiest option on the market.”

ingredients that make poochie butter different

 

 

Learn more about Poochie Butter!

Visit their website at https://www.poochiebutter.com/.

Have suggestions for who we should interview next?

Send us a message at [email protected]!

Henry: Hey, guys, I’m Henry Warner and welcome to The Animal Innovations Show.

Chris: You get to start us off. Tell us who you are and how you’re innovating and helping animals.

Henry: Like I said, my name is Henry Warner. I’m 32 years old and based in New Jersey. About five years ago, I started a company called Poochie Butter.

And the best way to kind of summarize that is by our slogan: All Things Dog, All Things Peanut Butter.

So, we really kind of offer a holistic peanut butter that has five added ingredients that are good for dog’s breath, brain, bones, skin, and coat.

And when we first got started, really the emphasis was on the dog—dogs that were burdened with medication or separation anxiety.

And that is still very much the case. But recently, in the new landscape, we’ve actually transitioned our focus a little bit to include the dog owner as well. We’ve seen such a spike in dog adoptions recently because more people are working from home and there’s been this new kind of marriage relationship.

So, the focus has been emphasizing on equipping the pet owner, who we have found is doing more at-home vet care.

So, combining our lick pads or toy fillers with the peanut butter. So, specifically, the lick pad is good for at-home bathing, or at-home nail clipping, at-home ear cleaning.

All of these things that— were taking place, but we’ve really seen a spike. So, really just putting an emphasis on not only dog, but also the pet owner as well and making it an easier process for them to go through some of those tasks that are really not pleasant at all.

Chris: Now, peanut butter and dogs, those two things always seem to go together. But what’s the problem with the normal peanut butter that I would just pick up at the supermarket?

Henry: So, there’s a lot of peanut butter out there that have added salts and sugars and there are preservatives in there.

And— what we did, our goal was to just have the most all-natural basis and then add in the four components to just make it the healthiest option on the market.

Really, that was it. We don’t make any hard health claims, but we wanted the healthiest option for the dog.

Chris: Now, you said five years you’ve been doing this. So, take us back to probably what, six years ago, maybe seven years ago when you came up with the idea, I mean, what was going through your mind, what was happening that you said, “You know what, I got to make a better peanut butter for dogs.”

Henry: The original idea was actually called Poochie Scoops. Yeah. And it came from the Dunkaroos. I don’t know if you remember Dunkaroos from— oh, you did—

So, that had icing and then a cookie. So, I thought peanut butter and a treat. Within that year, I actually started selling products on Amazon for a friend of mine. He had a wellness company.

And so, I learned the back end and all the intricacies of Amazon seller central. So, one day my dog was on Lyme’s disease—

Sorry, he had Lyme’s disease, was on medication and nothing was working. So, peanut butter was the only effective solution.

And that’s when I was like, “Okay, I’ve been sitting on this idea. Let me go back. I’m going to do some product research.”

That was the first step. So, I had the vision. I just didn’t have the skills or the knowledge to really put together the recipe.

So, my first step was to hire a— a cook, a baker, and we still use the same recipe today.

Chris: Break it down for us.

So, why is Poochie Butter better? It sounds like you guys have specifically formulated this to be safe and even healthy for dogs.

Henry: So, we added flaxseed, which is a good Omega 3, parsley, good for breath, turmeric anti-inflammatory.

And same thing with ginger, too, as well. So, it’s good for humans, to be honest. And I’ve eaten it. So, yeah, those were kind of the main pillars for that one.

And then we branched out into a puppy butter. And then we’re looking to come out with a senior—senior buddy.

You know, the three kinds of life stages as opposed to, just doing different flavors. So, it would be able to go with the age of the dog.

Chris: It sounds like you’ve learned a lot along the way and you’ve continued to expand. I mean, how are things going now?

How is Poochie Butter selling these days?

Henry: Yeah, it’s going great. We had about a 40% increase year over year. But also we put a big emphasis on wholesaling. I would say 80% of that 40% was on wholesale.

So, I’ve been very grateful for those. And it’s great to see those repeat buys, seeing customers buy again and how quickly they’re buying.

Chris: So, Henry, where do you take this? What’s next for you guys?

Henry: We’re going to be investing into one of the big conventions that we haven’t gone out, and that’s the Super Zoo in Las Vegas in August.

So, we’re excited to see how do we take our current catalog be in a better position for inventory and also for product development.

Chris: Yeah, this is all really cool.

I’m excited to see what you’re going to do next and of course, to hear about those new innovations.

So, is there anything else you want to mention before we wrap things up today?

Henry: No, I think that pretty much covers it, to be honest. You ask some very good questions. If anybody knows anyone in the New Jersey area that is passionate about pets, we’re considering about hiring soon.

So, maybe that— but— other than that, no, I think you did a great job.

Chris: Cool, where can people buy it? Where can they learn more about you guys?

Henry: We can definitely point you to our website, which is just POOCHIEBUTTER.COM

And also our Instagram is @POOCHIEBUTTER.

Chris: I’m really excited about what you guys do for dogs and as we wrap the show up here, I’ll just remind our viewers and listeners that it just starts with an idea.

I mean Henry had an idea for a peanut butter for dogs and look at what he’s done now. He’s pivoted and grown this into something more than just an idea.

So, if you’ve got an idea for a product, a service anything that’s going to help animals, we want to know about it.

We want to have you on the show. We want to be the first to talk about your innovation so, go to INNOVATIONS.SHOW and we’ll have you on and talk about it.

And don’t forget to sign up and be a Dooberteer, be a volunteer. The rescues and shelters. We always need more volunteers to help out our rescue animals.

So, go to DOOBERT.COM and you can sign up for that.

So, Henry, thank you again for coming on. It was really good to talk to you.

Henry: Awesome, thanks, Chris.

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