Microchip for Dogs’ Registration Improves Pets’ Lives | MyPet HQ

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Animal Innovations Show - Episode 75 - MyPet HQ

Microchip for Dogs’ Registration Improves Pets’ Lives | MyPet HQ

If you’ve ever experienced the fear of your pets getting lost, MyPet HQ helps make microchips for dogs’ registration affordable and easy.

According to Conor McManus, co-founder of MyPet HQ,

“My co-founder and I started MyPet HQ a number of years ago, mainly through an issue that I spotted with animal microchipping here in the UK… There was a big gap in the market, as far as we saw, so we started MyPet.”

The Story Behind MyPet HQ

MyPet HQ Microchip website database

For people who aren’t aware of it yet, microchipping one’s dog and registering its information on a government-compliant database is a legal requirement in the UK. This is why, when Conor first registered his two dogs, he initially thought that his vets at the time had already done it.

Imagine his surprise when, after a discussion he had with an acquaintance, he double-checked and found that neither of his Fidos’ microchips was actually in the registration system.

“That worried me a wee bit, so I went ahead and registered them, and I paid 40 quid for the privilege. This is literally one line and a computer database… And I didn’t even get so much as a confirmation email from the company to tell me, ‘You’re all registered. You’re all set.’ So my experience was pretty horrendous with it,”

Conor said, reminiscing.

MyPet HQ Microchip in dogs

This led him and his co-founder, Paul, to bounce some ideas with each other on how they can provide a much better service in the same arena.

After much research, they eventually decided to give it a go and met with a lot of vets and animal rescue groups to find out the problems they face. They also welcomed feedback from pet parents and other professionals who actually help in the process of reuniting lost pets with their moms and dads, such as police dog wardens.

So, we built our animal microchip database, and then…we built a platform for the veterinary clinics, and we built a separate platform for the animal rescue so they have individual platforms to do the job really well for the jobs that they do.”

Improving Pets’ Lives Through MyPet HQ

why you should have MyPet HQ Microchip

A company that complies with the Department for Environment, Food, and Rural Affairs’ regulations, MyPet HQ works with a range of partners to ensure that many more animals can actually get back to their homes.

What’s even more surprising is that Conor and his team only charge £2 to keep your Fidos’ information up to date.

“We’re actually the cheapest database in the UK… If your animal is actually microchipped by a vet who buys microchips from us, it’s free, so you don’t pay anything. That’s all covered under the veterinary fee,”

Conor shared.

And at this rate, pet parents can already update and change their details whenever they want, whenever they need to, and as many times as they want to. They also receive access to MyPet HQ’s exclusive offers and discounts.

Aside from that, the MyPet HQ includes a couple of other technical features, such as sending you notifications every time someone else makes a search on your pets’ microchips. This way, it’ll help them track down a pet if it was ever lost and was scanned at a veterinary clinic.

They also send biannual emails that encourage people to keep their data up to date, which is easy to do with MyPet HQ’s 15 different government-compliant microchip databases in the UK.

When asked about what’s next for MyPet HQ, Conor said,

“Our long-term vision is becoming the biggest animal database here in the UK. And after that, our real vision is to build a pet platform and a pet care community. That’s an overarching vision. We want to build an entire platform that encompasses everything our pets need.”

 

 

Learn more about MyPet HQ:

Visit their website at https://mypethq.io/.

Have suggestions for who we should interview next?

Send us a message at [email protected]!

Conor: Hi, everyone, I’m Conor McManus, co-founder of MyPet and you’re tuned in to The Animal Innovations Show.

Chris: Awesome introduction, Conor. So, thank you for coming on. I’m really excited to have you.

Why don’t you start us off? Tell us who you are and how you’re innovating and helping animals.

Conor: My co-founder and I started MyPet a number of years ago, mainly through an issue that I spotted with an animal microchipping here in the UK.

For anyone who doesn’t know in the UK, microchipping your dog and registering your dog’s information on a government-compliant database is a legal requirement, and I envisaged by 2023 that it will be a legal requirement for cat owners as well.

When I spotted I was registering my two dogs and I initially thought, “Okay, the vet’s have already done that.”

And then someone started talking to me about it and I thought, “Well, I better go check.” And it turned out neither of my dog’s microchips were registered. That worried me a wee bit, so I went ahead and registered them, and I paid 40 quid for the privilege.

Paid 40 pounds, and I didn’t even get so much as a confirmation email from the company to tell me: You’re all registered, you’re all set.

Paul and I, my co-founder, we bounce some ideas back and forth. We’ve done our research, figured out: Okay, this is what you need to do to become a database. We thought, okay, that’s pretty straightforward.

There’s better technical work. Paul is a—Paul is one of the most amazing, full-stack software developers you’ll ever meet. So, we decided to give it a go.

We set out on the journey and we met with a lot of vets, and we found out there was a lot of issues across all animal microchips, from the problems that the veterinary clinics faced to the problems that the animal rescues faced and then right through to the problems of the pet owners, faced.

And then in the broader ecosystem about the people that actually help— any reunification process, like to place dog wardens—they were all having their own issues, too.

So, it was a big gap in the market, as far as we see. So, we started MyPet. We built our animal microchip database, and then I’ll go in very broadly about what we do.

We built the platform for the veterinary clinics. We built a separate platform for the animal rescues, so they have individual platforms to do the job really really well for the jobs that they do.

So, we’re actually the cheapest database in the UK, and we do that for a reason because I honestly think someone shouldn’t have to pay £20 to keep their information, to keep their dogs for 20 quid.

So, we only charge £2. And that just about covers our running costs. If your animal is actually microchipped by a vet, that buys microchips from us, it’s free. So, you don’t pay anything that’s all covered onto the veterinary fee.

And that gives you a range of things that allows you to update and change your details whenever you want, whenever you need to, as many times as you want to.

We give you access to our exclusive offers and discounts. We work with a range of partners. There’s some pretty cool things in there. 50% off, some food, 10% off toys—

There’s cool little—a company based in Europe called Sticker Pets. So, they actually print stickers of your dog’s face.  They’re pretty cool.

Chris: I love that. Seems like such a simple idea. And it’s really taken off over there. 

Conor: Yeah, it’s really, really taken off here. The Veterinary Association here in the UK has actually announced new guidelines for veterinary products. So, they know that if they see this, this is what it means.

The campaign group—I think over 120,000 signatures.

Chris: Wow.

Conor: There’s a massive for a petition here in the UK, we have a population of around 70 million here in the UK. So, it’s a huge number of people to sign a petition, and I think we’ll see elements of it going to law next year.

The animal welfare review that’s happening here at the moment.

Chris: So, you’re thinking it will become mandatory, right— that there is a rescue backup that gets attached to every animal.

So, now they’re microchipped, now they have a rescue backup. It’s a really smart solution.

Conor: Yeah, if it comes out of a rescue, they’ll all have the ability to do that. And hopefully, we’ve kind of done it. We’ve had a lot of learnings, and we’ve worked hand-in-hand with 15 or 16 actual animal rescues to come up with this platform to make it work really nicely for them.

We launched probably 3 months ago, and the feedback so far has been—really, really good.

Chris: I love the fact that you’re giving us a go and really trying to say, “There is a better way that we can do this.”

I mean, it takes a while for some of these things to take hold.

Conor: We’re pretty convinced it is going to take hold. We’ve seen the business grow over the last—you know, the last year— grew massively.

So, we’re pretty excited about what next year will bring us, as we put our eye towards growth. This year for us was really about learning and learning and checking that we’re building the right technology, for the right people.

And we think we’ve really had that— nail on the head now in the last few months. So, we’re ready to grow that business a little bit more.

Chris: Yeah, I love the fact that you said that because I’m a big advocate of— technology needs to be an enabler.

It’s not the only solution. You need to understand what the problem is, what the workflow is, and then it can help you to scale it. It can help you to do it more efficiently, but you don’t always lead with technology. 

Conor: The technology has to follow the user stories. It has to help in some significant way and then you build the technology. So, you have to find the problems, then build the technology, not the other way around, which unfortunately happens sometimes.

Chris: Where are you going to take this? What’s next for you guys?

Conor: Next is— our long term vision—is becoming the biggest animal database here in the UK. And after that, our real vision is to build a pet platform and a pet care community. That’s an overarching vision.

We want to build an entire platform that accomplishes everything our pets need.

Chris: Well, Conor, I think this is really cool what you built and also what your vision is.

I mean, is there anything else you want to mention before we wrap things up today?

Conor: If anyone’s watching from the UK, I would say, go and check that your pet’s microchip is registered. We still get quite a number of searches through the platform that aren’t registered.

We’re actually running a campaign at the moment where you can register for free. You can see details on our website, MYPETHQ.IO.

And if you want to get in touch with me, you can email me at [email protected]

Chris: Very cool.

So, you gave them the address and all that kind of stuff, and I was going to emphasize in the US, right? Please get your pet microchipped. Make sure your microchip is registered.

The number of dead-end chips is usually what they call with the lost pets, you know, microchip is just the first step, right. Then it’s got to be registered to make sure that information is accurate. So, if something happens, the pet escapes and ends up in a shelter, or vet’s office, or police officer, without a scanner. You want to make it really easy for that animal to get back to you.

Well, Connor, this has been great. I really appreciate you coming on today and sharing with us, and I’ll just wrap things up by reminding our viewers and listeners, if you’ve got a brilliant idea like Connor did,  just for a problem that you encountered something that’s going to help people help animals,  we’d love to know about it.

So, come on the show and talk about it. Just go to INNOVATIONS.SHOW and we’ll get you on and we’ll tell the world about it.

So, thanks again, Conor, for coming on. It was really good to talk to you.

Conor: Thank you very much for having me. It’s been fantastic.

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