AI + Human Vet and Pet Tracker Ensures Your Pets’ Safety 24/7 | Maven Pet

ANIMAL INNOVATIONS SHOW - EPISODE 102 - MAVEN PET

AI + Human Vet and Pet Tracker Ensures Your Pets’ Safety 24/7 | Maven Pet

All the good things for your pet right in the palm of your hands!

From pet technology to your pets’ safety, Maven Pet provides you with an AI + personal vet you can rely on for your pets’ well-being.

According to Guilherme Coelho, founder of Maven Pet,

Maven Pet is the first AI + human veterinarian that knows if your pet is safe and healthy 24/7. What we’ve built is this comprehensive and multisensory unit that collects data about our pets. And then we gathered the human expertise on the veterinarian side with artificial intelligence to ensure that your pet is safe 24/7.”

Maven Pet: Not Your Standard Pet Tracking App

maven pet is not your standard pet tracking app

As someone who has been working in the pet space for the last five years or so, Guilherme, who goes by his nickname “G”, has led Maven Pet to become the first tech-enabled pet care startup in the world.

With a goal to leverage data to act preventively on pets’ health, G added that Maven Pet is not just a standard pet tracking app.

On the contrary, it offers 24/7 pet care and round-the-clock expert help so you can track your animal companions’ safety and well-being.

The pet tracker also comes with a vet portal. This is where their clinical team, with the help of AI, can keep an eye on your pets all day, every day.

This enables their clinical team to immediately engage with you to further assess the situation should they find something suspicious or wrong in your pets.

At the end of the day, therefore, what Maven delivers is a peace-of-mind service not just for you but also for your pet.

“Pets don’t talk, right?… So, we can leverage technology to give a voice to our pets. And that’s our mission: to give voice to our pets,”

G said.

How Maven Pet Works

 

how maven pet works

The app comes with a smart collar that goes into the pet’s neck. This allows you and the Maven Pet team to monitor your animals’ activity throughout the day.

G elaborated on the hardware aspect of the physical product,

“We build like a digital twin of your pet. We added a microphone in it as well so we can track if your pet is barking or if your cat is meowing. There’s also another device (an Alexa kind of device)…that is basically the data gateway. And we added a temperature and humidity sensor as well. The goal here is to track heat stroke, which is a huge problem in the United States and one of the biggest causes of sudden death in pets.”

maven pet website

As for the mobile app, Maven Pet actively engages with the user to collect a comprehensive data set about their pets through their wellness profiles and virtual checkups.

This way, G can help other pet parents to avoid the helpless feeling he felt when his dog, Tommy, suffered from joint disease problems.

“There was nothing I could do about it anymore because it was already too late… So, I always questioned the possibility of using technology to understand, as early as I could, if there were changes to Tommy’s behavior.”

using technology to ensure your pets' safety

Now, after spending a couple of years developing the product. G has made it possible to use their technology for both dogs and cats.

“Our expectation is that, as we scale, as we monitor different pets, we can learn something new that is not known in the industry as well today,”

G said, closing the podcast.

 

 

Learn more about Maven Pet!

Visit their website at https://maven.pet/.

Have suggestions for who we should interview next?

Send us a message at [email protected]!

Guilherme: I’m Guilherme Coelho, you can call me G. and you are tuned in to The Animal Innovations Show.

Chris: Welcome—

I’m really excited for you to come on and tell us who you are and how you’re innovating and helping animals.

Guilherme: Yeah, sure.

So, I’ve been working on the pet space for the last five years. So, this is what I love— that’s what— moves me to do something.

And more recently, I’ve been working on Maven Pet. Very quickly, Maven is the first AI + human veterinarian that knows if your pet is safe and healthy 24/7.

So, what we built is this comprehensive and multisensory unit about our pets that collects data— about our pets, and then we gather the human expertise on the veterinarian side with artificial intelligence to ensure that your pet is safe and healthy 24/7.

So, Maven is actually the first tech-enabled pet care startup in the world.

Okay, so our goal is to leverage data to act preventive on our pet’s health.

Chris: Yeah, I love that, because I think what’s cool about this is—that the combination—I mean, you’ve got a sensor, right?

So, maybe you can dive more into the details,  but you’re combining, as you said, artificial intelligence, human knowledge.

You’re doing a lot of things. This isn’t just a standard pet tracking app.

Guilherme: No, definitely not.

The other way is just— like it’s food for our vets. Okay, so the central piece of Maven is these super vets that we have, that have a lot of data about the pets throughout the last three, five, six months, not only on the hardware but on the mobile app where we track illness profiles, virtual check-ups as well.

And we have a vet portal where our clinical team, with the help of the AI, can keep an eye on your pets 24/7.

So, if we suspect that something is wrong, if there’s a change on your pet’s behavior, our clinical team will immediately engage with you to further assess the situation.

So, at the end of the day, what Maven delivers, is a peace of mind service for your pet.

Chris: So, tell me a little bit more.

I’m really curious about the technology that’s going into this— because— what kind of sensor, what kind of information, how does this thing really work?

Guilherme: So, the product itself, the physical product, it’s a smart collar that goes into the pet’s neck. And basically, we monitor the activity of the pets 24/7 throughout the day, throughout the night.

We built, like, a digital twin of your pet, and then we added a microphone in it as well. So, we can track if your pet is barking or if your dog is meowing.

And then there’s another device which Alexa kind of device. We call it Maven Home. It’s basically the data gateway, and we added a temperature and humidity sensor as well.

And the goal here with these two specific sensors is to track heatstroke, which is a huge problem in the United States. And one of the biggest causes of sudden panting in pets, so, that’s on the hardware end.

And then, as I said before, on the mobile app, we actively engage with the user to collect more data through the wellness profiles, through the virtual check-ups that we send to our users, that are tailored for your pets.

So, if you have a puppy, it’s different than if you have an older dog. If you have a chihuahua, it’s different than if you have a lab.

And so, we collect data in all these different stages of the user.

Chris: So, G is your background in data science or something like that? How did you go about then to found Maven?

Guilherme: My background is in Biomedical Engineering with a specialization in big data and bioinformatics. But what I love is pets so— just like we saw a couple of years ago, happening on the human digital space, leveraging technology, so we can live healthier.

I believe the same can happen with pets. That’s what I do. That’s what we intend to do with Maven, as well.

Chris: I’m guessing you obviously started with dogs, but cats as well, are you going to have a cat collar?

Guilherme: Yes, actually, you can use Maven already today for dogs and cats. We currently have users with all kinds of dogs and cats, as well.

Our goal is to understand the normal patterns of your pets. So, I’m sure that many pets are much more active on weekends because it’s when the pet owner has more time to play or to go to the park, other pets will sleep less or more at the weekends.

There are specific days on which the pet goes to the daycare or goes to the office with the owner.

So, the goal of the digital twin is to understand these normal patterns. So then, if there are changes to this behavior, then we can correlate that change with something else happening in the pet’s life. We can prevent it.

Chris: So, what’s been the hardest thing so far? You’re talking about all sorts of data points. And as you said, there are a million different things that you could be monitoring and measuring against.

What’s been the hardest part of this so far?

Guilherme: So, developing hardware is never easy. Luckily, we’ve been doing it for the last year, so, we know a couple of doing—

But honestly, the other thing has been the trade-off of battery life and what I can do, and then finding this sweet spot between what features I can offer, what other sensors I can add, how long I can collect sound or data from the—onto versus the battery lifetime that I can provide to the user.

Chris: So, I’m curious, where did you land up on that spectrum of battery life? How long does the battery last on average?

Guilherme: So, today the product lasts for seven days, which is pretty cool at the moment. So, we use a long-range of Bluetooth when the pet is at the house.

If you go on a walk outside your apartment, our communication protocol for which we have a patent now, kicks in. So, data is still being saved and will be updated, uploaded to the cloud. When you get them and the Bluetooth kicks in again. So, that’s the current state of the battery but there are still a lot of optimizations that we can do.

Our expectation is for the battery to last 15 days, but obviously it will depend from use case to use case.

Chris: So, you’re in the beta testing and then probably later this year you launch and then what’s next? What’s the vision?

Where do you take it from here?

Guilherme: There are unlimited possibilities for Maven. So, we keep close contact with other companies in this space, that have the same mission of— kind of digitalize the pet care industry today or at least the primary care layer of the industry.

And so, there are companies doing a remote examination, remote prescriptions that fit perfectly within my Maven journey.

Chris: Very true, it’s amazing.

I’m sure you’ve learned a lot of lessons along the way. You guys are going to be one that I’m going to be watching for years to come, because I really think there’s a lot of cool potential in what you’re doing.

Is there anything else G, you want to mention before we wrap things up today?

Guilherme: No, I mean— I’m super excited months ahead of us. My mail is super easy: [email protected] feel free to reach out.

We love to get feedback— our clinical team— If you have a specific question, just send me an email. I’m not a veterinarian, but I know a lot about it, but I’ll have my clinical team to be engaged with you.

We do this for passion because it’s what we love. All of Maven’s employees are pet owners as well, so— that’s it.

Chris: Excited to see this go live and really start changing the lives of pets. 

And you know, as I wrap up the show here, I just love to remind our viewers and listeners. So, if you’ve got an idea for something that’s going to help animals or the people that love them, we want to know, we’d love to have you on the show like G and learn about it.

Just go to INNOVATIONS.SHOW and we’ll have you on. So, G, thank you again for coming on. I’m really excited to see where things are going and I’m going to go register right now for the beta.

Guilherme: Yes, please do.

Thank you, Chris, for having me. It’s always a joy to talk about pets.

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