Modern Dog Crate Products That Reinvent Pet Living | KindTail

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ANIMAL INNOVATIONS SHOW - EPISODE 53 - KINDTAIL

Modern Dog Crate Products That Reinvent Pet Living | KindTail

Many pet parents use crates to provide a safe haven where their dogs can comfortably relax and sleep. But what if you’re looking for a modern dog crate that’s more functional than what’s in the market?

Good thing there’s KindTail.

Founded by Amy Kim, KindTail produces collapsible and modern dog crates that are beautifully designed as your canine’s sanctuary. The pet products they create, merge functionality with innovative design in an effort to reinvent pet living.

Amy began,

“We reinvent pet living one design at a time. So, I started out when I got a dog, my dog Monkey. I solved a need for pet crate because I was trying to collapse my metal wire crate, and I hurt my hand. So then, I thought, ‘Wow, there’s likethis isn’t really a very functional product. There’s got to be something out there because it looks like a jail cell.’”

This experience prompted her to conduct thorough research of the market to find a modern dog crate that caters to her preferences.

Making KindTail a Reality

Unfortunately for Amy, there was no dog crate that passed her standards as a pet parent. Increasingly growing frustrated with the lack of options, she decided to use her creative background to design the best dog crate for her pet.

“You know, dogs arelike, pets, in general, are part of our family. And I have a baby, and I don’t put my baby in a metal crib that makes me feel bad. So, why would I do that for my dog? So, it’s the same concept. I want to extend who I am, my love and everything, into the products I give him.”

Kindtail Modern Dog Crate Products That Reinvent Pet Living

But even though the idea came to her about seven years ago, she only decided to pursue it after she had her first son.

“I moved back to LA because I had my first son. And then I kind of had to reset my career in my life. And I figured, ‘You know what, if I’m going to reset my career, I want to do something that I love.’ So then I said, ‘Hey, why not start this venture or this business?’ So, I fully started three years ago. But it’s been a long journey.”

Making Pet Living Better With KindTail

The company’s philosophy is simple: “Be kind to pets and people”. Yet, despite its simplicity, Amy sees to it that every aspect of the organization carries this approach, as they continue to design products that only take in mind the well-being of every fur baby.

“We’re coming up with innovative products that are portable, that fits into your lifestyle, and are beautiful,”

Amy remarked.

Kindtail Modern Dog Crate Products That Reinvent Pet Living

When asked what makes KindTail dog crates different, she had this to say:

“First, it’s made out of plastic, and it’s beautiful, lightweight, collapsible. And the door is designed to open all the way to the back so that it doesn’t have to be enclosed all the time. And it could just be kind of like a beautiful nesting space for your pet. So, you won’t feel bad about putting your fur baby into a crate.”

Another factor that differentiates KindTail is that it has crates for all dog sizes. Branding its crates with the name “PAWD”, the company sells small PAWDS and even recently launched its medium ones.

Aside from that, Amy and her team are also working on producing crates that would fit larger dogs. They also just launched a portable pet bowl system that makes it easier to carry your dog’s food.

“For our product, the mold cost is, like, ten times higher than other pet creates out there because we’re investing into the product. We see it as something long-term, and we’re not just worried about, like, mass-producing it and making the most profit. We really care about how you feel about your dog and how your dog is living his life or her life. So, that’s the genesis.”

It took Amy and her staff two to three years of hard work before they could develop a beautifully designed prototype that they could actually engineer and that actually works.

Kindtail Modern Dog Crate Products That Reinvent Pet Living

The good news is that all their hard work eventually paid off. Now, KindTail is at a stage where Amy and her team are able to launch more sizes and more products and allocate more of their budget towards their marketing efforts.

In addition to improving everyday pet living for pets and dog moms and dads alike, Amy also shared that they want to highlight the need to make life better for dogs with disabilities.

“Our brand is truly about KindTail and being kind to animals.  So, we hope that our customers see that and that they see our message of love and kindness through our campaigns,”

Amy said, closing the podcast.

 

Learn more about KindTail!

Visit their website at www.kindtail.com.

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Amy:

Hi, I’m Amy Kim.

You’re tuned in to The Animal Innovations Show.

Chris:

Great job, Amy.

So, tell us who you are and how you’re innovating and helping animals.

Amy:

I am the founder of Kind Tail, and we reinvent pet living one design at a time.

When I got a dog—my dog, “Monkey”—I solved a need for a pet crate because I was trying to collapse it—my metal wire crate—and I hurt my hand.

So, then, I thought, “This isn’t really a very functional product. There’s got to be something out there, because it looks like a jail cell.”

So then when I researched the market, I realized there was nothing out there.

And I have a design background, so then I set out to design the best crate there is for my dog Monkey.

Chris:

So, now tell us a little bit more about the crate, and what goes into the design and what makes it different than, as you said, those metal, prison-looking crates that people are familiar with.

Amy:

First, it’s made out of plastic, and it’s beautiful, lightweight, and collapsible.

The door is designed to open all the way to the back so that it doesn’t have to be enclosed all the time.

It could just be kind of like a beautiful nesting space for your pets. So, you won’t feel bad about putting your fur baby into a crate.

Chris:

Now, I’m guessing you guys have different sizes for cats and dogs. All the small dogs, big dogs.

Amy:

Well, we have the small one, and we recently launched the medium one, and we’re working on a bigger size.

But with bigger size comes more challenges, as you know, as bigger dogs are a lot stronger.

But we also just launched this portable pet bowl system, which is a bento box for your dog.

You could carry your dog food in it, and then this lid becomes the base so the food bowl doesn’t move.

We’re coming up with innovative products that are portable, that fit into your lifestyle, and are beautiful.

Chris:

Yeah, and I love the fact that you focused on that, because normally when you think of a dog crate or a pet crate, it’s kind of an ugly-looking thing. And people try to throw a blanket over it, or try to make it look a little bit nicer.

But you really wanted something that looked nice, right, because it’s going to be a part of your home.

When did this idea come to you?

Amy:

So, this idea came to me when I first got my dog, Monkey. So, it’s been a while, like, seven years ago.

But I had a full-time job. I was working in New York at a startup, and it was something on the side that I was just doing for fun, and I didn’t really pursue it.

But it always was in the back of my mind. And I was, like, always developing it.

And then I moved back to L.A. because I had my son, and then I kind of had to reset my career and my life.

And I figured, “You know what, if I’m going to reset my career, I want to do something that I love.”

So then, I said, “Hey, why not start this venture or this business?”

And then—so, we fully started three years ago, but it’s been a long journey.

Developing the product is the hardest part, because I have to work with engineers.

And when you prototype it, it’s like 5000—you know, it’s not something that you could just, like, prototype.

And then when you’re fully ready, you invest into the mold. 

Chris:

So, now, what’s the reaction? Since you launched this a couple of years ago.

Amy:

It’s been great, because I think that people are dying for something like this.

You know, there hasn’t been anything out there. And I see more products now that are design-friendly, catering to the dog parents that I’m going after.

When we launched, it was just kind of word of mouth. I didn’t have a huge marketing budget.

It was mostly on Instagram, people tagging, working with influencers, and people would always ask, “Hey, can I have your product?”

And I would say, “Sure, but can you share our products?”

In the beginning, it was truly word of mouth. And now, we’re at a stage where, you know, we’re launching more sizes and more products. So, we have more budget to spend.

It’s been good, and, you know, it’s a journey because the product is not going to be perfect the first time around. Every time I’ve done a production run, we’ve iterated.

So, I’ve made an incremental improvement on something, and it’s never been like, “Okay, we can reproduce whatever we have.”

We have to improve it every time. So, that journey is long. And I hope that our customers are patient with us.

Chris:

So, what’s the vision? I mean, it sounds like you’ve got a lot of things you want to do. What, are you going to try and make new designs and customizations?

Are you going for new products? Like, what’s your focus going to be?

Amy:

I want to take over the pet world.

Chris:

I love it! Just a small little thing like that, right?

Amy:

Yeah. The thing is, I’m a creative person. So, I see so many things, and I’m like, “Oh, we could improve that. We could work on this. We can make that more functional. It doesn’t have to look like that.”

So, my goal is to improve everyday pet living for pet owners, so that’s my long-term goal.

Short term goal: we’re going to create a suite of products that is portable. That is easy for you to use. It’s super functional. And then, it’s also sustainable.

Chris:

I’m really excited for what you’re doing. And it sounds like you’ve got a big vision.

You’re going to take over the entire pet industry. So, I love that.

So, tell people where they can go. What’s the website? How do they find your products, buy them?

Amy:

You can find us at KINDTAIL.COM, and you can also find us at Bloomingdale’s.

We’re on Chewy, and we’re also on Amazon.

Chris:

Excellent. I definitely plan to go check it out, and I think it’s beautiful, just looking at the pictures on the website, what you’ve done, and it’s something I’ve never seen before, right?

So, like you said, there’s wire crates, and this is one that I wouldn’t mind— it’s a pawd.

I wouldn’t mind having that in my house and be proud of it. So, good for you.

Amy, it has been really great to talk to you. I really appreciate you coming on.

We’ll make sure that we link to KindTail and tell everybody to go out there.

And I’m just going to wrap up and remind our viewers and listeners, that if you’ve got an amazing idea like Amy did, for something that’s innovative, and it helps people, helps animals, go to INNOVATIONS.SHOW, and let us know about it.

We love to have them, have you, or them on the show to talk about it.

So, thanks again Amy, for coming on. It was great to talk to you.

Amy:

Thank you for having me.

 

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