Episode 79 – Artur Sousa

79 Artur Sousa_FB

79 Artur Sousa_FB

Artur Sousa created Adopets to help shelters and rescues amplify their online presence and manage adoption applications with just a few clicks. If you’ve ever adopted a pet, you know the application process is different for every rescue and shelter. Artur saw this and wanted to help streamline the process. Fill out one application and let the software do the rest. Adopets is a fantastic platform and was built with the animals in mind…best of all – It’s FREE!

For more information, please check out Adopets today!

Welcome to the Professionals and Animal Rescue podcast, where goal is to introduce you two amazing people helping animals and share how you can get involved with animal rescue. This’ll Podcast is probably sponsored by do bert dot com. Do Bert is a free website designed to connect volunteers with rescues and shelters and the only site that automates rescue relay transport. Now on with our show, Archer’s a social entrepreneur and founder of severance buying ventures. Throughout the years, his mission is to support other entrepreneurs in all their endeavors, working together to develop ventures that will impact the world and a powerful and positive way. He’s a proud winner of the United Nations and DJ Award, a member of the Royal Academy of Arts and Music, located in Rio de Janeiro, Brazil. He’s participated in several Human rights Initiative, is and has been an activist for Hansen’s disease eradication. In addition, he’s known as an enthusiastic theatre professor and public speaker. As you continues on his journey of social impact, he hopes to build on his achievements by using entrepreneurship to break the poverty cycle. Hey, Archer, thanks for coming on today. Thank you creates a really, really great honor to be with you guys. Well, I’m appreciative of you being on the program, so why don’t you tell us yours? You know your story. Your journey kind. How did you get to where you are today? It’s a long story, Chris. I being a being around for 29 years is the was born. But essentially, you guys can tell by my accent I’m not from the u. S. I’ve moved here. Um, it’s going to be six years ago now, in 2019 Um and, um, back in Brazil, my my contract origin I wa ce working with non profit fits That was working with the mainly neglected diseases, actually. Leprosy Lishman Yaz is back then studied business and just, you know, working with social causes and nonprofits and that let me chew. Study social entrepreneurship here in the U. S. And I have made it My wife now wife Ah, and never went back. Interesting. How did this social entrepreneurship now take you down a path for animals? Were you always a passionate animal person? I waas We had plenty of dogs growing up at some point in my life when I was living with my father. We used to rescue dogs on the streets and just bring home. So I remember as a teenager, being very past at having to pick up in 20 different types of groups in the yard. Uh, but we always loved having all of them. We help them find new families. Um, and honestly, never thought of any more welfare as my path back then, Or even, you know, if you look five years ago, I didn’t think that would be it. But But essentially, I always saw myself within the social impact sphere, working with non profits or working with social businesses. You really think of, How can we create a better society? Bye bye, utilizing things that we have around us And that was always the golden and social entrepreneurship was the first time that Azaz a methodology, and I met the knowledge, but as a field, and I saw it as an opportunity just because one of my struggles in the nonprofit side was financially was always like the survival of it, and I couldn’t accept the idea that we couldn’t create sustainable impact. So my my first business many years ago was actually a social business, and I didn’t know off it, but we were doing consulting and using the profits to revert back to them known profits that we were helping. So we have a company side that we were doing. Ah, corporate social responsibility consulting. And with the profits are ready, we will help the nonprofits getting the resources to actually be more efficient and scale their impact in different ways. Uh, and that, by definition, is a social business, right? I didn’t know if it but when I found out I had that organization being acquired by a Japanese foundation Ah, back in 2000 and it’ll have been or it doesn’t. And 12 something like that. And when I went to Japan, then then what’s this whole thing about social entrepreneurship and what we were doing? Like Jesus, this is This is amazing. Yeah. So I decided to pursue my master’s degree on the topic. Interesting. So you now have a master’s in social entrepreneurship. Ideo now idea my wife as well, Which is it seems to be a family thing. Okay, that’s really cool. So now how did you come to for Madame Pets? Oh, there was When we adopted my beautiful albino black lab. So we have. Ah, Frisco is an albino black lab we adopted from a rescuing tax. Says my wife and I when we finally settled in Boston with side of your doctor pad and then, you know, we did the common path Google it, and then you get your pathfinder are left a pad, and then you find a doctor, Bo animals we submit about, um, 11 different applications in the process of looking for Matt, um, and understanding that process I’m a processes guys. When I was going through that and it took in between everything right, transporting and finding applications, not getting answers, all of that. It took three months until we actually brought a dog home. And in my mind was that in that same period in the US, we had about 600,000 pats, aerial denies. Then I was like, Wait, so if we can make this faster, we save more lives. That’s just mathematically the logic of it. So if we hadn’t done no Inhumans instead of three, that would mean that 200,000 would be saved. So it was like, How can we help? So it started working with that rescue. You understand their process, and by understanding the process, I could figure it out. Ways of optimizing it and mind you not. It’s not necessarily changing it. So I I get the evolution of the process over the years and I get that. We we do want to have some certainty over the match between a doctor. I also get that some matches is just not going to work. And having a really efficient system on the back end, we weren’t sure, is that we can find a new family and not damage the animal, the animals, Ah, psychological state in any shape or form or emotional state. So we really wanted to fix that somehow. And that conversation created what we now see as out of bats. We built a system that would allow the shelters and rescues to continue to have the certainty over the process that they built, you know, in the past 20 or 30 years of experience and suffering and and and and, um powering through, but using technology to simplify it and on and optimize it any different ways, like ultimate izing Ah phew! Off the staff that they have to do mentally nowadays that it’ll just happen. And then when you save two minutes here, one minute they’re five minutes. There we found ourselves saving for a small rescue saving and know about Ah 100 animals a month are medium rescue. Ah, 100 animals month. We’re talking about almost one month saving time by using out of pets. So they gain 1/13 month off their year to save more animals. Yeah, and I mean, we know that definitely rescues and shelters. That’s one of the things they struggle with, right? They’re not always technology savvy. They don’t have a lot of good tech tools to these things through to optimize something like what you talking about. And it’s very interesting. Means it seems like such a niche part of the animal rescue an animal welfare industry. I mean, just just the applications process that you just supplicants dove into. And I’m guessing that wasn’t easy thing to optimize. No, there was not. And I think that that it was a complete a long journey. Crazy. You know how it goes. But it is. We were founding different ways at the beginning. We were trying to do you know the whole thing. Yeah, like way, way that that doesn’t work. And then we start trying to understand why it doesn’t work when you try to do everything right, and and that that old tale that when it true everything, you don’t do anything well, it’s true. And then we’re like, OK, so let’s focus on what matters most for us, and we know that, you know, it didn’t rescue space. We’re talking about a complexity and multitude off different tasks and things, so there’s so much more than just application in the adoption. However, we’ve learned that if you create, let’s put this week when you’re adopting an animal as a person, it is an emotional journey nobody had. That’s an animal from a logical perspective, period. You don’t do it. It’s not logic, it’s emotional. And then, if you’re adopting an animal and it is an emotional journey and the process currently, it’s not nearly as emotionally compatible to that journey. You literally were losing an opportunity to bring new supporters show our cause every day just because of the process that point reserve research recently that they were talking about that in the whole adoption experience doctors. It wasn’t the largest research of adoption within the adopter community. Are they found in that? Doctors do not remember the smell of the shelter. Our doctors do not remember how it looked like, But they do remember the process. Yeah, something they’re still using paper that that’s, you know, it’s crazy. I can imagine your experience like you talked about. Even even there are some organizations that allow you to do an online application, but everybody still has their own application. So you have to go 15 different shelters. You gotta fill out 15 and different applications. Some of them in person, right paper application. They want your driver’s license. You know, it can get kind of crazy for somebody you can. And I think they’re the other side of it. Which, which we decided yourself. Was that the communication flow as well, right? What hurts is the expectation, Satti, right? When when you don’t know what effects going. But if you know what is happening, they’re usually, uh is the challenge. So what we wanted to do is that we want to give people a real time updating on what’s going on. So you know, when you’re a process is under review. You know when when your application is now second place or or you were the 1st 1 in line. You understand everything that is happening in real time. So even if you decide, you just submit one application you. It’s not silence, and we understand that people are depending on volunteer work and and the people you know, it’s very hard to just keep everyone updated, and we don’t want people to do that manually. So the system just does it. It’s just a brown eyes through how you’ve now optimized this from a from in a doctor standpoint. So if I’m I’m looking for enamel, I start with at a pet store. Come. How did I get that? A patsy accommodate Pessotto work. Once you go into your website, you will know the search that we are all familiar with. You’re going to say what are you looking for? So let’s say you’re looking for a dog, and then you can filter by breathe and use the usual filters in age and sides and that kind of thing once you find a pad that you are kind of in love with their just submit an application, so you click on their profile. There is an applied to adopt. You submit an application we the first time you do there. It’s the longer form that is going to go through but things that we’re trying to learn about you. It’s nothing very personal. Nothing very complex. But you wouldn’t understand that. Are you looking for a doctor? Be a guard dog to be a work dog. Do you want a dog that it’s quiet? You want a dog? That it’s playful, Doing a doctorate? Is it snugly? So all of the behavioral aspects off it, because should that adoption at work, we already kind of understand what kind of profile you’re looking for. We also know each other, said a little bit of more your home situation, right? If you’re fuels, have a yard. If you don’t have a guard, that kind of thing on and kids, if you have kids or not, gets things that can be ah, roadblock, depending on the breed and the type of animal. Um, once you have done that, once that information is stored and you don’t have to do ever again, then there’s one less form in which you say, When are you willing to take up a call? One of the things that this is a funny one, Chris, because this simple form that we have and this one, you always feel that after, even after you submit an adoption, that’s what always happens. Is that you say, if when I add a reference, If when I had a co applicant and then you also tell us when can you have an interview or call with the shelter? I’m as silly as that one sounds. That alone saves about 30 to 45 minutes of time on both ends, Really, And that’s because you don’t have to go in and schedule when you’re talking about right. I already told you that you can call me on a Tuesday morning. You cannot have a little gestures. They calm. And actually, I don’t have to communicate with you anymore, too. And that alone And I remember my own experience. We had about 13 different emails to decide when to talk. Yeah, that it’s time that would save and that not not not not even counting the time in between the males just counting specifically around that right, So that kind of thing just simplifies it all. Once it’s amid an application, we will keep you posted on the APP or the platform You can always see all. Now your application is under review. If there isn’t a match, we essentially, once the organization rejects that application that you get a notification with all of the other animals, they’re compatible to what you’re looking for. That that original one. If somebody adopts first, you get a notification saying that animals no longer available. So look at the other animals here, so that many ways that would keep you engaged in different aspects of it from every step of the way. Whatever happens to your application, you get notified of it. And once you’re ready to bring the animal home, you just follow the shelter or rascal instructions and bring them home. That’s wow. You make that sound really super simple, so I’m sure it’s obviously not right. There’s a lot of work that’s gone into this. It has, I think, one of the challenges crazy this is I wanted to help, right? And I didn’t I didn’t know if within my field that could help you. You tend to think that that that should be in the animal welfare have to be there for many, many years, and I didn’t know how she’ll help. And I think that that the fun part of being involved in this field now is that I could use what I knew best, right? I am a processes guy. I’m a technology guy. So I could use what I know to create something of value tutu these organizations and should the space whether or not I think we could do other things or now we can make out a patsy, this be a guard, a big It really doesn’t matter. Because at the end of the day, if I have one organization using it, that one organization is actually saving, you know, 100 more lives that they used to say before that’s that’s an off that’s enough should be of help. That is enough truth. If we have 100 off us, then we’re talking about many more animals and and and that’s I think it’s the cool part of doing this. Yeah, no, that’s really exciting. I had I had a similar approach when I started Do Bert, right to save save the organization’s time because my theory was, if I save you time, you’re gonna increase your throughput. You’re gonna save more animals and so do birds. Tagline was always animal rescue made simple because then I’ll rescue is not easy, but with due. But we could make it simple. And so that was her first I climb out of that. Ah, now, pet adoption made simple, made easy. Now the doctor made easy. So it’s it’s interesting. And I like your approach about trying to, you know, really study the process because I think that’s really important in that you’re allowing the organizations to use what they’ve learned about the right way to match up on owner potential owner with a new pet. So it’s not like you’re just saying, you know, hey, everybody gets his dog. You’re still allowing them as you said, to use their best practices and what they’ve learned, you’re just bringing that technology to really streamline it and to bring the consumer the type of experience that they’ve come to expect from Amazon and other companies get pretty much pretty much that’s That’s a great, great way to put it and and it’s it’s It’s an interesting process. And I think that’s one of things that I admire about to produce. Well, it’s how the complex, how you bring the complexity into a very simple way for them to use. I think it’s a space that has been historically neglected by good technology. Um, and and, um, it’s a space that has all known profits than should be very skeptical in the sense that there is always someone trying to take advantage. Right, Um, and and I get all of that. But But there are good people like you, Crease. And and I would like to believe us as well that we are trying to bring good technology. That is not, you know, trying to shoot you, um, make money on top of these organizations or try to exploit in any shape or form, but truly to add value in the way they deserve to have, rather than being in 2000 and 90 now, which move? Time flies and the using technology that was built 2025 years ago. Yes. S o talk a little bit about that, Archer. What? What doesn’t organization pay? What does an adopter pay to use this? That was a great question a while on a doctor pays nothing when they’re looking for an animal or bring them home adopting. We don’t take any cut off the adoption fee or anything like that, and for a shelter, a rescue. They also currently pains. They pay nothing the way we build the system. It’s really that we don’t want to add more costs to these organizations that are. And we think that the pat industry has very various smart ways off trying to monetize and survive. And girl, there’s not depending on charging that once I can’t pay for it. Yeah, no, I’m that smart. And I think that’s Ah, I appreciate that approach because certainly, as you know, rescues and shelters have a hard enough time trying to sustain their life saving operations. And, you know, you lose a cut here or there. You’re paying for this software, that software. I mean, they’ve got to pay for payroll software and donation, tracking and all sorts of other things. And and I think I took a similar approach with dubious to say, Listen, this is a tool, right? And yeah, you know, I need to keep it running, but right Now it’s We’re making 100% free, just keeping it easy for them because they’re doing the work and we’re trying to help them do more of that works. I applied you for taking that same approach. Thank you, Chris. I appreciate that. It’s you know, how challenging that can be. It’s almost like swimming, you know, against the floor here and then and and sure, it’s it’s, it’s It makes it more challenging for us to creating things and should grow faster and things like that. But at the same time, it not only feels everything to do is it’s, you know, we were not built to replace the other you like. I said, they have other systems to use right and were built you to work with what they have, whether this PowerPoint, our shelter, love or whatever they’re using Chameleon. And so one we’re not replacing it were working in collaboration with, and in that sense, if we were tried more cuss, we would just create a barrier in between them having the right process that right now there’s really no reason not to try. Just just try and if if you don’t see what we’re building it. Just tell me and then let’s build it together. Nice. Yeah. It’s quite an interesting journey that you’ve taken from where you started in life. And now, as you said, I mean, you were rescuing dogs as a kid, but you didn’t view it in the same light, right? I mean, you were cleaning up all the dog poop, right? And now you’ve kind of almost come full circle back into this into this world. And now you’re contributing your tech skills to try and solve a real problem that almost every organization has is being able to manage these things in an effective way and communicate to their customers. Yeah. I mean, life. It’s funny that way, isn’t it? It’s I don’t think again, if you ask me. Three years ago, we were in 2019 so a little more than three years ago, because we started in 16. But, uh, I wouldn’t have any idea. In December 2015 animal welfare was like, What? What is it? You know, like it wasn’t something that I’ve lived or breathed a CZ much as I have been breathing it, and it’s just Ah, I think some some things. Whether we believe it or not, we might be destined. Shoe. I think I found my call. Without a bands, I truly think so. It’s It’s something that has been part of my life for you, you know, creates how much effort you put into do bird and making do. But what it is nowadays didn’t became this important just by itself. You put in your sweat and it’s weekends. It’s nights. You know, it’s that thing that friends don’t really understand. Why why can you go out? Why can you do this, or or even your your family members that you are always on your computer? Right? But it pays off and it pays off, because now we’re seeing the reaction short new platform. We were launching your platform right now and then that we’re seeing the reaction of what this two years off learning have built into right and then seeing the impact that we’re bringing to the community. Um, that’s that’s honestly, you can’t put a price on that. It’s incredible. Two finalists yourself like, Okay, you’re doing what you’re supposed to. This is exactly what I was meant to do. Yeah. No, that’s really exciting you mention you’re launching new platform. One of the questions I was gonna ask you is what What does the future look like? So it sounds like you’re taking what you’ve learned for two years, and now you’re applying that knowledge to something even better. Yeah, So we there was one of the And if I can be Frank, I think it’s important that people know what’s what was that? You know, we were building out of pads out of our own pockets and and not we don’t have to pocket I I truly, you know, having a day job. And I love that. And things took a lot longer than if I have had no family members of money or money myself. But it’s just It took two years for us to really understand what is the best way off doing that processing from both sides from from the people’s perspective and adopting a pet animal as well, from the shelters perspective of getting that in and either even with that reality that shelters and rescuers are completely different. So we had to think on How can we serve both spaces on that on that same spirit and things like that. So all of that accumulated into this new tack platform that we built that is, uh, again with shoe years off learning baked into it and show how should better manage their adoption process. So even the things that we need to know best on how or the metrics and temperature checking in on what’s going on in organization. They’re thinking on the adoption events and things that happen Maur temporarily versus the permanent changes in different locations and addresses that one can have. So all of that really took long. But we’re finally getting to a point out that is OK, now we are available, including the fact that, uh, people will be able to see us off next week. They will be, which is a completely new new system. We built everything else one fun things that went off our advisors used to run tinder in Latin America. Okay, uh, and and people have said I was just because of the match, and it really isn’t. But it’s because if when you build a platform from a design perspective and user experience perspective that engages people and keeps them coming back and keeps them know addicted. Just just seeing all the animals and addicted to looking at those profiles. We’re ensuring that we can keep those those ah dr satisfied and happy and engaged and excited, which means that once they’re finalize, the adoption should just adding a $5 month kind of donation. It’s a lot easier because they are actually happy with the process. There is no there is no heart fillets, though Anger know anything. There’s just Oh, why not? I’m already paying that option. Freed 300 bucks just had five more, and that’s the kind of thing that would make it easier to bring more income to this organization. That’s all just monetize upon the really great experience you gave your your adopters right now. And that’s what we’re looking at in the future is having, uh, out of that scaling and getting more shelters and more baskets to be using um, and then improving experience went off our dream. Shorting senses to make very easy for people to trust barter animals by through do Bert is just, you know, I’m adopting an animal from from Texas, and then we we would be having Dilbert handling gallops transport for that person from Texas all the way. Jemaine. Um so that’s the kind of thing that we see that that, um not only out of pets, but the market it’s gonna be bringing to us in the next couple years is seeing how you can easily create an experience for people by integrating great platforms together. Nice. Why? I love your vision. And it sounds like you got a lot of big things plan for the future. So I’m glad you came on today on the show to shoot with us. Is there anything else you wanted to mention before we wrap things up? I just, uh, honestly want to say that that people like you, Chris, I know I’m being fortunate. Have made huge, huge to have learned a lot from you as well. I think that if we can have more people like CREss, more people just just come in, come in and help. It’s not about what you do. It’s not about what you know. It’s just about what you want to do. And it could be something completely different than you are. Like Like, you know, you were telling me about the teacher and the amazing work they were doing with the with the class of students and the shelters using stem. You know, they’re they’re so many ways that we can help the space. And no, somebody knows design. Like you can do really cool things for shelters just by creating pamphlets creating different designs, things that engage the community. And they’re so many young people and talented people there that have free time that we are really close to being a Nokia country. We will get there as long as you continue to have people like you. Well, thank you are try. I’m really inspired by what you’re doing as well, and that you’re putting your time and energy and money into solving a very big pain point in friction for rescues and shelter. So excited to see what it’s gonna look like and excited to work with. You going, Ford. So thank you. On the program today, Art, it was great to talk to you. Thank you, Chris. Appreciate it. And I hope everybody enjoys a conversation. Thanks for tuning into today’s podcast. If you’re not already a member, join the air p A. To take advantage of all the resources we have to offer. And don’t forget to sign up with do bert dot com. It’s free and helps automate the most difficult tasks in animal rescue.


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