Eco-Friendly Dog Bone Keeps Pets’ Teeth Healthy | BetterBone

Animal Innovations Show - Episode 106 - BetterBone

Eco-Friendly Dog Bone Keeps Pets’ Teeth Healthy | BetterBone

If you want to find an all-natural dog bone for your dog and help the planet at the same time, look no further than BetterBone!

A revolutionary option for your dog’s dental hygiene, BetterBone offers 100% sustainable dog bones that keep your dogs’ teeth safe.

In fact, as per Chisholm Weaver, the director at Blue Standard and BetterBone, their development came after their team discovered that the people they were working with in Croatia were feeding their dogs hangers.

“[After learning about it] we’re like, ‘What are you doing?’ since we developed the material… [And we thought] we could make something out of this because it’s completely sustainable.”

BetterBone Post-Pandemic

betterbone post-pandemic

Going further into the development of BetterBone, Chisholm explained that they developed it as sort of a side-effect of the pandemic.

He said,

“During the pandemic, our main business was B2B point-of-sales services with recycled materials and sustainable materials… Unfortunately, no one’s buying any of that stuff. So, we were having some discussions about what can we kind of pivot to? Where is the market going?”

Fortunately, they had a material that happened to be completely all-natural, hypo-allergenic, and non-splintering.

It consisted of wood waste fiber from sustainably forested wood mills, and they mixed it with sugar cane oil and other chemicals to make the dog bone.

Chisholm said when asked about BetterBone.

“We started giving them out, trying to see how people like them, how dogs reacted to them. Obviously, you’re not going to win every single dog, especially since ours don’t actually have any inherent flavor that’s added yet. [But] we do have a patent-pending process where we are going to be flavoring the bones.”

The good news is that so far, Chisholm and the BetterBone team have had really high success rate with dogs. A lot of pet parents have also expressed their delight in the product since the information is available at the back.

Chisholm added,

“Even our packaging is a hundred percent sustainable, so the bones are a hundred percent sustainable… The packaging is all 100% recycled packaging with renewable ink. So, we really tried to embrace all of that and we can do it at a reasonable cost.”

Feel free to use the code “DOOBERT20” and get a 20% discount and free shipping when you buy from them!

 

 

Learn more about BetterBone!

Visit their website at https://thebetterbone.com/.

Have suggestions for who we should interview next?

Send us a message at [email protected]!

Chisholm: You’re tuned in to The Animal Innovations Show.

This is Chisholm Weaver. I am the director at Blue Standard and The BetterBone.

Chris: Awesome introduction, Chisholm. Thank you so much for coming on. So, tell us more about who you are and how you’re innovating and helping animals.

Chisholm: We developed the BetterBone actually, as a kind of side process to the pandemic.

Blue Standard was based with—some of our partners back in Germany who have about 25 years of sustainable manufacturing experience. And during the pandemic, our main business was B-to-B sales, point of sale services with recycled materials and sustainable materials.

So, a lot of innovation done with really large retail brands. Unfortunately, during the pandemic, no one’s buying any of that stuff.

So, we were having some discussions you know, kind of regarding like: Hey, what can we kind of pivot to? Where is the market going? And this is coming from a bunch of B-to-B guys.

So, maybe we have an idea, maybe we don’t. We think we’re smarter than we are—typically a— don’t ask my fiance about that—

We have this material that happens to be completely all-natural, non-splintering. It has all these amazing qualities and we’re actually making hangers and mannequins out of it.

And we take the recycled— It’s actually the wood waste fiber from PEFC, sustainably forested wood mills where they’re making other various products. They have all this waste and wood chips and it ends up just being fibrous.

And we mix that with sugar cane oil. And effectively, we created a—an injection moldable wood product that we can actually control the percentage of wood in the bone.

We happen to make a bone with it because we realized that, hey, it’s non-splintering, it’s hypoallergenic. It’s all-natural.

It’s too easy to understand ingredients. So, we made a mold. We made some bones. We started giving them out, trying to see—you know, how people like them, how dogs reacted to them.

Obviously, you’re not going to win every single dog, especially, since ours don’t actually have any inherent flavor that’s added, yet.

We do have a patent-pending process where we are going to be flavoring the bones. So, we’re excited to get those going. We’ll be launching that shortly.

So, the bones are 100% sustainable. It’s the PEFC wood fiber and then sustainable sugar cane oil—renewable sugar cane oil, rather.

And then, yeah, the packaging is all 100% FSC recycled packaging, with renewable inc. So, we really tried to embrace all of that and we can do it at a reasonable cost.

You know, we really are trying to not be some—reach for the customer where they are going to have to spend so much more money to try and get their animal a better product and try and be more sustainable in their everyday lives.

We just wanted to be approachable in that manner.

Chris: I feel like you’re at the beginning of your journey and yet you’re already along on your journey, a few years into it.

So, what have you learned about yourself in this process?

Chisholm: Creating something tangible is extremely gratifying, just the accomplishment of taking something from a design.

It’s like— my dad is a general contractor and architect so, from blueprints to a house, there’s something gratifying about that and it’s very easy to kind of lose sight of all the achievements that we all have from day to day just— because we’re all just tapping on a keyboard and there are no real tangible results.

It’s almost like playing a video game, like we’re all a little bit conditioned where you get— you get the pop-up and all the fun colors and explosions on the screen like you did something but there’s no tangible end to it.

It’s like I can’t hold, but I can hold this and so, it’s been interesting to realize, I guess, that creating something is very important, creating tangible things, and then also with that creating change.

Chris: So, if people want to get the BetterBone and eventually leashes and all that, where can they go? Where do these things sell?

Chisholm: Yeah, right now, THEBETTERBONE.COM 

betterbones.com is an osteoporosis website, so that’s—that’s funny.

Chris: It is surprising—so, THEBETTERBONE.COM.

Chisholm: Yeah, THEBETTERBONE.COM, singular.

Chris: Well, it sounds like you guys have got big plans and I love everything that you’re doing and just sustainability at its core and certainly, I love what you’re doing for the animals, right.

Non-toxic and cleaning up the planet at the same time. So, we’ll remind our viewers and listeners THEBETTERBONE.COM.

And as I wrap up the show here, I always remind people that if they’ve got a great idea like you did, for something that’s going to make a big difference in the lives of animals or the people that love them, we want to know about it and have you on the show just like we did, Chisholm.

So, go to INNOVATIONS.SHOW and fill out the form and we’d love to talk to you. So, thank you again for coming on today.

I really enjoyed it and really excited to see where you guys are going to go.

Chisholm: Absolutely, thanks again, Chris.

I appreciate it.

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