Scientifically Designed Streaming Service for Dogs | DOGTV

dogtv offers scientifically designed streaming service for dogs

Animal Innovations Show - Episode 92 - DOGTV

Scientifically Designed Streaming Service for Dogs | DOGTV

Wondering how you can keep your dog happy throughout the day?

DOGTV may be the answer!

In the words of Ameetess Dira, the SVP of Growth for DOGTV,

“We’re a streaming channel for dogs and dog people… What we did was we created patented programming using the knowledge from experts and behaviorists to make sure that our programming is designed to suit the way they [dogs] perceive the world so they could enjoy it to its fullest.”

On a Mission to Improve Canines Lives Everywhere With DOGTV

DOGTV channel helps improve dogs lives everywhere

An entertainment brand, pet brand, and wellness brand all in one, DOGTV offers a unique streaming service that aims to alleviate stress and anxiety in your four-legged companions.

Essentially, this means that all of DOGTV’s shows and content are created to meet specific attributes of your puppers’ sense of vision and hearing. By supporting your furbabies’ natural behavior patterns, these segments provide the right company for when Fidos are left on their own.

“Our true mission is to create a world in which no dog ever feels alone. So the more that dog parents are aware that there is this tool that could help your dog feel relaxed when you’re away, it will be good to just leave them with something that would make their day a little better.”

As its website states, the end-goal of DOGTV is simple: to have more confident and happy dogs that are less likely to develop stress, separation anxiety, or other relevant problems.

Watching Exclusive Programming on DOGTV

dogtv programs

To ensure that your dog is happy throughout the day even while you’re away, the DOGTV team divided its scientifically designed programs into three different segments: 1) stimulation, 2) relaxation, and 3) exposure. The segments have different time slots that were based on dogs’ daily routines.

“Stimulation” contains programs with playful animated sequences, canines, and other furry and scaly companions. DOGTV intended these programs to prevent boredom and provide mental stimulation.

On the other hand, “relaxation” programs have calming scenes and soothing sounds to keep your pups relaxed. Meanwhile, “exposure” programs have exposure to sounds that help your canines get accustomed to things like car rides and doorbells.

You don’t even have to worry about how to familiarize your pooches with watching the shows. According to Ameetess,

“Different dogs take to TV in different ways. So, we created this five-day challenge… It’s like a day-by-day guide on how to get your dog used to watching TV the way we want them to.”

As for dog parents, you’re free to watch on DOGTV, too! In fact, you can find hundreds of fun, educational, and entertaining programs for pet parents. Some of these include The Dog Chef, Road Dogs, Things We Woof About, and The Adoption Show.

Luckily, you can get free one-month access to the DOGTV subscription when you use the code “DOOBERT”. So, grab the chance now and sign up on DOGTV.

Happy streaming!



Learn more about DOGTV!

Check out their website at

Have suggestions for who we should interview next?

Send us a message at [email protected]!

Ameetess: Hi, I’m Ameetess Dira, and you’re tuned in to The Animal Innovations Show.

Chris: Tell us a little bit about who you are and how you’re innovating and helping animals.

Ameetess: Sure, so I am the SVP of Growth for DOGTV and the exciting thing is that we are exactly as it sounds.

We’re a streaming channel for dogs and dog people. We have scientifically designed programming to definitely suit the way dogs perceive the world.

So, you know how like dogs only see in the blue or yellow spectrum. So, even if you’re looking at red or green, they just see like shades of tan, right?

So, what we did was we created patented programming using the knowledge from experts and behaviorists to make sure that our programming is designed to suit the way they perceive the world, so they could enjoy it, like to its fullest, all of our shows and all of our content is color graded so that it’s built for them, not for us.

We have three dog content categories. The first would be, relaxation. And this is probably our most popular one. Especially coming out of the pandemic. This is relaxation content— like soothing sounds, like serene background, and serene surroundings so that your anxious pup could have some sort of a calm environment when they’re home alone when you’re not there.

I say that this is probably the most popular primarily because you know, coming out of the pandemic, our dogs have been with us like 24/7 for almost two years now. And suddenly your dog is left with all this anxiety of not having their dog parents around.

So, our suggestion is to actually turn on DOGTV. To help alleviate that—you know, anxious behavior.

Another type of content that we have, would be stimulation. And stimulation would probably be like, for example, for your maybe senior dogs or dogs that are just— needing of a little bit more stimulation, like energy, that could use—like a little bit of boost in maybe their mind— some sort of enrichment, that they could watch.

So, this would be like fun stuff—that is designed probably for maybe senior dogs, like I said. That’s probably like a little bit more— that could use some stimulation  that’s also really popular.

And then the third one would be, exposure content. So, this is probably best suited for like— let’s say, puppies that need to be acclimated to certain triggers. Like maybe it’s a doorbell or the mailman and it’s really different for every dog, right?

So, we’ve created content to address all of those things that would help them, you know, adjust to certain triggers so that, they don’t feel crazy or like they don’t get scared when the doorbell rings or when the mailman comes along.

So, that’s— you know over time it helps them get acclimated to these outside triggers.

Chris: Now, how does it work? Am I streaming it through like my Apple TV or my Fire Stick or am I just leaving the computer on?

How does it actually work?

Ameetess: So, we’re available worldwide. You’re correct via all the smart devices. You’ve got your Fire TV, Roku, Apple TV, iOS, Android— all your usual suspects, or your smart devices to give their dogs their best lives.

Chris: No, I think this is so cool.

So, Ameetess, how did you come to be at DOGTV? I mean, you’ve got quite a career before this. So, what brought you here?

Ameetess: So, I’ve been very fortunate enough to have this very awesome, interesting, and fun career in media and tech, like working with clients like Disney, and the Oprah store, like launching Inc. Magazine in Southeast Asia.

That was super fun and exciting.

But when my heart— Oh, I’m going to get teary-eyed— When my heart dog passed away, like a couple of years ago, I made a very conscious decision to— live the life— live my life to the fullest and making sure that every day mattered.

I connected with all the different dog companies or dog forward people that I knew or could find and just figured out, how can I support you?

I’ve got all these years of experience and this expertise that I’ve garnered in advertising and marketing and content. I want to use that to elevate dogs and to help more and more dog parents enjoy the joys of truly having heart dogs and rescuing dogs.

My dogs are senior rescues, like Wrigley. My heart dog was a senior rescue, and he was the love of my life.

So, when he passed, like, I wanted to celebrate him by helping all the other dogs in the world and all the other dog parents that I could reach. So, that’s how I came about to DOGTV.

Chris: So, what does the next year look like for DOGTV? It sounds like you guys are pumping out a lot of great content.

You’re really going to support the pet parents as well as the dogs and what’s the future look like?

Ameetess: So, right now, we just launched a show called: Pause for Love. But next year we have a couple of other shows that we’re pushing out.

One of them is called Dog Chef, which is about creating very healthy meals and easy to make at home for your dog. And that’s probably going to be launching in March of 2022.

And we will have fresh dog content— The idea is really to connect, to build a super-strong community and connect people. There’s so much that we could learn from each other and supporting each other just makes everything better.

It really makes us better.

Chris: That’s some big plans.

I think that’s really cool, though, to be able to continue to grow and expand and just amp up the content.

So, that’s really awesome to hear that. I love the fact that this is bringing people closer with their animals. And as you said, you’re connecting them as a community as well. So, that’s really cool.

So, Ameetess is there anything else you want to mention before we wrap things up today. There’s so much stuff that you guys got going on.

It’s really cool.

Ameetess: Yeah, I’d love to invite everybody to please give DOGTV a shot so, please use the code: DOOBERT to make sure that you get your free month and you could check it out WWW.DOGTV.COM

Chris: I’m really excited to see where you guys are going and expanding this globally and all of the content and as we wrap up our show today, I’m just going to remind our viewers and listeners that if they have an amazing idea, maybe their cat has an amazing idea, we want to know about it, right?

So, they can come on the show and talk about it. They just go to INNOVATIONS.SHOW and fill out the form and we’ll have you on and talk about it.

So, Ameetess thank you again for coming on. It’s been really great to talk to you.

Ameetess: Thank you so much for having us.

It’s good to see you.

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