Track and Coordinate Your Dog’s Activities | DogLog App

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ANIMAL INNOVATIONS SHOW - EPISODE 42 - DOGLOG

Track and Coordinate Your Dog’s Activities | DogLog App

Are you having trouble monitoring your dog’s daily activities and health?

Thanks to the DogLog app, you can now have all this information at your fingertips!

Established by the father-and-daughter tandem Gideon and Lynn Marks, DogLog aims to become one of the best apps for dog owners in terms of keeping track of their dog’s daily activities and health.

Lynn shared,

“We are working to make DogLog into a platform where pet owners can better track and coordinate all of their pets’ daily activities and health.”

Making Pet Ownership Less Stressful With the DogLog App

According to Lynn, the idea for the pet-tracking app came up a few years back, when both she and her dad, Gideon, had to take care of their Labradoodle, Joy, while going to work at different times.

“In the morning, we would always want to make sure that our dog gets fed. And we realized that our dog just kept on tricking us into double-feeding her. This happened over and over, and we tried texting each other or calling or leaving sticky notes. But, you know, if the person doesn’t pick up, the dog—they’re pretending that they’re starving, and you don’t want your dog to starve. So, you, of course, have to feed them,”

she recounted.

It was only when their intelligent dog gained a little bit of weight that they realized they needed a system that would enable them to better communicate and coordinate all their efforts in caring for their pet.

This then sparked the idea for an app that can help pet parents like them access all dog-related information in one centralized place.

Lynn continued,

“Our first purpose was really to help pet owners be able to coordinate and communicate when multiple people are taking care of the same dog. So, what you do is you create a pack that includes all the pet caretakers as well as their pets. And anytime that someone does an activity with the pet, they log it. It notifies everyone else in their pack that their pet is being taken care of. And that was really the first use case or purpose of DogLog.”

Connecting All Aspects of Your Pet’s Life Using DogLog’s Features

With DogLog, you no longer need to ask more than once about your Fido’s activities. Not only does the app store and analyze all the relevant activities of your fur baby; DogLog on Google Play and iStore also provides analytics, reminders, and notes to share with the several people who may be taking care of your pet.

From their diet, chores, and medicines to their medical and social appointments, you can figure out the trends of your fur baby’s activities and enforce a routine.

This provides you with peace of mind, knowing that your pet is getting the care it needs.

Track and Coordinate Your Dog’s Activities | DogLog App

Despite not having a technological background—Lynn used to be a product manager by trade, while Gideon mentors startups and entrepreneurs—their mission to help make pets healthier and happier is what drives the father-daughter team to further enhance the app:

“Working on something like this, when you’re trying to figure out what features you want to add, it’s not like you’re just adding, let’s say, features for social media application, where it’s kind of just for fun. Like, these features are actually helping pet owners be able to take care of their pets better… So, really, everything that we’re trying to add and everything we’re doing to improve the app is really: How can we make pets live longer and how we make them happier?”

Along with Lynn’s brother, Ron, the family continues to improve the DogLog app and endlessly add features that give dog parents a much easier time to take care of their dogs.

“We really expanded to try to solve a lot of other use cases and problems that we’ve heard pet owners experiencing. So, we’re keeping on expanding the platform and seeing how many pet owners we can help make their pets healthier and happier,”

Lynn added.

To prove their point, one of the newest features they recently launched was the ability to export all your dog’s data into Spreadsheets or Word files. The goal was to give vets a more complete picture of all your pup’s data that may be necessary for its overall well-being.

Other features they are considering for the pet-tracking app include the ability to track the distance of your dog’s walks and record-keeping for trainers.

All in all, if you’re looking for a dog-health tracking app that can give you peace of mind as a pet parent, you might look at the DogLog app is as one of the best apps for dog owners.


Interested to learn more about the DogLog app?

Download their app or check out their website at https://www.doglogapp.com/.

Have suggestions for who we should interview next?

Send us a message at [email protected]!

Lynn: I’m Lynn Marks, and you’re tuned in to The Animal Innovations Show.

Chris: Great introduction, Lynn. Thanks for coming on. Thanks Gideon, for joining us.

So, Lynn, why don’t you start us off and tell us who you are and how you’re innovating and helping animals?

Lynn: Hi, everyone. So, like I said, my name is Lynn Marks. I’m based in the Bay Area, and I am the co-founder of DogLog app. With me, I have my co-founder and my dad. His name is Gideon Marks.

And together, we are working to make DogLog into a platform where pet owners can better track and coordinate all of their pets’ daily activities and health.

Chris: Very cool. I love the father-daughter team aspect of this. So, tell us a little bit more about this one. I mean, I’m really curious how you came about to do this.

And what does the DogLog app do?

Lynn: A couple of years ago, when I was still living with my dad, we were both taken care of by our dog, Joy, and we’re both working people.

So, we were in and out of the house at different times. In the morning, we would always want to make sure that our dog gets fed. We realized that our dog just kept on tricking us into double-feeding her.

This happened over and over, and we tried texting each other, or calling, or leaving sticky notes. But, you know, if the person doesn’t pick up, the dog, you know, they’re pretending that they’re starving.  And you don’t want your dog to starve, so you, of course, have to feed them. And after she gains a little bit of weight, we realized, hey, there has to be a better way for us to better communicate and coordinate about all of our dog’s activities and chores.

So, we decided: Hey, let’s create this app that can help us do exactly that. DogLog…

The first purpose was really to help pet owners be able to coordinate and communicate when multiple people are taking care of the same dog.

So, what you do is you create a pack that includes all the pet caretakers as well as their pets. And anytime that someone does an activity with the pet, they log it. And it notifies everyone else in their pack that their pet is being taken care of.

And that was really the first use case or purpose of DogLog. And from there, we’ve really expanded to try to solve a lot of other use cases and problems that we’ve heard from pet owners experiencing.

So, we’re keeping on, you know, expanding the platform and seeing how many pet owners we can help make their pets healthier and happier.

I’m a product manager in trade. My dad is actually—he mentors startups, and my brother at the time was a computer science engineer.

So, we realized that we had a perfect little small team that would allow us to create this app to help us really solve our own issue and then for all the other pet owners as well. Gideon: Yeah, so originally, it was a platform for us just to improve the communication and collaboration. But since we live in San Francisco, and there are more dogs, I believe, than children in San Francisco. We used to take our dog, Joy, to dog parks.

And we began to check with other dog owners, and we asked them, “Do you have any communication challenges?”

And then, guess what? So many! We’re having the same challenge—all the millennials, both, you know, the couple works—and they started downloading it. And in the very beginning, I remember we just did an iOS version. Then people asked us to do an Android version, and, you know, it took its own life. And I believe that we’re very close these days. I think tomorrow, we’ll hit the 53,000 users mark.

Lynn: You know, working on something like this, when you’re trying to figure out what features you want to add, it’s not like you’re just adding, let’s say, features for a social media application, where it’s kind of just for fun.

Like, these features are actually helping pet owners be able to take care of their pets better. And our mission really is to help make pets healthier and happier.

So, really, everything that we’re trying to add, you know, everything we’re doing to improve the app is really, you know—how can we make pets’ lives longer and how can we make them happier? Chris: So, now, you started out with some simple features, maybe tell us a little bit more about how it’s grown? How does the product change over the years?

Lynn: Like I said, we initially started DogLog really just as a coordination tool. And also, we wanted to make sure that all information about the pet can be kept in one place.

Since then, really just trying to learn from my users what other problems or pain points they’re having and adding those features. So, some features that we’ve added, like reminders.

You know, a lot of people, when they have to give their pets their monthly flea medicine, they might forget to give it to them. We added, like, weight and temperature tracking, especially when a lot of pets are actually experiencing pet obesity, especially in the first-world countries. So, it’s very important for pet owners to be able to track their weight and making sure that their dogs aren’t becoming overweight and potentially starting to experience any obesity-related diseases.

Some other things that we’ve added are, like, trend analysis. So, the analytics is really an important feature for us because what we want to do is to be able to analyze it and give as much actionable insights to our users as possible. So, this is definitely one area that we have added a lot to.

And we will continue to add a lot of different types of analytics and reports and alerts based on the data so that our users can have an easier time taking care of their dogs.

Chris: I love that. I love the fact that you’re trying to help them look at the data and make meaningful insights out of it. Because like you said, I can look at a log of all these things, but the trend is what’s really important. 

Lynn: We’ve heard from pet owners that when their pets have allergies, and they’re trying to correlate what foods or what different environmental factors are influencing their pets’ allergies, and it’s really hard to do that if you don’t actually track the two things— you know, their allergies versus what you’re actually changing, what variable you’re changing.

So, we’ve heard that a lot of pet owners were using DogLog, and we’re able to help correlate: Oh, this was the day that we changed her food to have a different ingredient, and this is actually when her allergy symptoms went down.

So, it’s been really helpful for a lot of pet owners to really have that log and being able to check out the data and really verify their hypothesis.

Gideon: One of our newest features that we actually launched, just about 3 or 4 weeks ago, was the ability to export the data into a spreadsheet or word files.

So, when you go and meet the vet, you can show the vet actually all the trends and the data about your dog.

And we’re seeing the initial interest by our users of this feature, which actually is a result of the users’ requests. Lynn: When the vet asks you about: When did it start happening? And that’s exactly what people are using, like the export functionality, or just even taking out DogLog with the app, and then showing it to their vet. And it’s really been helpful for them to be able to show the vet when symptoms are improving or when different treatments are actually being given to them.

We also know that when pets are sick, compliance—which means taking the medicine or doing the treatment in the right amount at the right time—is really hard for people to do. From the vet perspective, it not only helps users to be able to show the data to the vets, but it also helps them better comply with all the instructions, and that helps their pets get healthy more quickly.

Chris: So, I’m curious, I mean, I got to ask. Is there a CatLog app coming soon?

Lynn: That has been discussed many times. We know that pet owners are using this for other pets already. Some people have told us they use it for cats. Some people have told us that they use it for their ferrets. And some people have even said they have ten animals. They have like a farm, where they have some horses, even, that they want to be able to track all of their activities with.

We’ve definitely talked about rebranding and doing some marketing for other animals. We are playing around with some, what are some catchy names, that we can have, that would match the catchiness of DogLog. At this point, it’s in the pipeline.

Chris: This is really cool. Well, I’m really glad, Gideon and Lynn, that you both came on. Why don’t you—Lynn, why don’t you tell people where they can go to find the app, where they can find the website, how to get ahold of you? Lynn:

So, our website is DOGLOGAPP.COM. And you can find us on the App Store and on Google Play by looking up DOGLOG.

Chris: Gideon, anything else you wanted to mention?

Gideon: As we tried to say, we’re kind of—we see ourselves as volunteers and are trying to improve the dog’s life.

If any other dog people, dog lovers, are interested in joining our journey, we’ll be more than happy to have them join, you know, our pack. The DogLog pack.

And this is one thing that Lynn and I are really interested to add some more tenants and people that can help us expedite the processes.

Chris: Well, I’m really super excited that you guys came on, and I’m just gonna wrap up our show like I always do and remind people if they’ve got an idea, maybe your family has an idea for an innovative product for your pets, I want to talk to him, get him on the show.

So, just go to INNOVATIONS.SHOW, and let me know about it.

So, thanks again, Lynn. Thanks, Gideon, for coming on. It was great to talk to you.

Lynn: Thanks for having us.

Gideon: Thank you very much, a pleasure.

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