Lifestyle Brand Offers Dog Lovers a Business Opportunity for their Dog Stores | Dog Is Good

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Animal Innovations Show - Episode 58 - Dog Is Good

Lifestyle Brand Offers Dog Lovers a Business Opportunity for their Dog Stores | Dog Is Good

Are you a dog lover looking for an opportunity to turn your passion for animals into a fun and profitable business venture?

Dog Is Good helps dog-loving entrepreneurs like you!

A lifestyle brand founded by Gila Kurtz and Jon Kurtz, Dog Is Good offers puppy lovers a business opportunity to utilize its brand in their own pop-up dog stores.

According to Gila,

“For a little over a decade, we have been sharing our mission, which is delivering ‘dogvergnügen’. It’s a word we made up that we define as ‘reminding people how great it feels to live life with dogs’. And as we highlight the positive impact and benefits of that dog-human relationship, we have been connecting with people who help pets, who help people, etc. And it’s our mission to change lives one dog at a time.”

A Little Bit About Dog Is Good

The recipient of several business awards, Gila is an international best-selling author and serial entrepreneur who found her purpose in working with dogs and their people.

She co-founded Dog Is Good for dog lovers and turned the start-up into an award-winning, multiple-figure lifestyle brand.

She shared,

“Dog Is Good started as a way to celebrate this relationship that we do have, to provide people with the unique opportunity to talk about this relationship – the impact that dogs have on their lives – and to share with the rest of the world, through the brand, how great it is to live life with dog.”

Dog Is Good Lifestyle Brand Gives Puppy Lovers a Business Opportunity for Their Dog Stores

Although Gila and her team are creators and manufacturers of gifts, apparel, home decor, and accessory products for pet parents, they also now offer great products for pets. This is to align with their focus on the emotional response that brings pet guardians back to the essence and impact of animal-human relationships.

“Our mission really is sharing the message through the tangible products that we create,”

Gila said.

To achieve this objective, they partner with retail stores worldwide and license their designs and messaging to other manufacturers. They also collaborate with dog lovers who want to have a greater impact in the community.

Aside from that, they have an eCommerce store and recently received a certification for their nonprofit called “Dog Is Good for Good”.

It aims to support organizations that epitomize the essence of people helping dogs and helping people. The end goal is to serve on a greater scale and further make a difference.

“We’re a very purpose-driven company… We believe very strongly that each person has impact. And because they’re so connected with their dogs, that bond…is what can truly…change the world.”

The Change That Brought Upon Dog Is Good

Dog Is Good Lifestyle Brand Gives Puppy Lovers a Business Opportunity for Their Dog Stores

From a young age, Gila has made the decision to become a teacher. However, it was only when she married Jon and had a puppy that everything changed career-wise.

In fact, she attributed her career path as a professional dog trainer and the concept for the company to their first pup.

“Over the past several years, I still continued to train. My area of expertise is in puppy development and serving families with their new pups, to educate them, and to ensure that those dogs stay with those families for the remainder of their lives. And I love the work that I get to do…because I get to watch individuals experience…pure joy. They really get into their stories around their own dogs and how those dogs have changed their lives. I get to watch people who contribute in such huge ways to animal welfare and to benefit others.”

This also inspired her to take a dog-centric approach to life and leadership. She utilizes her skills as a canine expert to inspire people to “fetch a life worth barking about”.

 

Learn more about Dog Is Good!

Visit their website at https://www.dogisgood.com to know more.

Have suggestions for who we should interview next?

Send us a message at [email protected]!

Gila:

I’m Gila Kurtz, and you are listening to The Animal Innovations Show.

Chris:

Tell us who you are and how you’re innovating and helping animals.

Gila:

I am one of the co-founders and co-owners of the lifestyle brand called Dog Is Good. It is for the dog lover.

And for a little over a decade, we have been sharing our mission which is: Delivering Dogvergnügen (The joy you feel in the presence of Dog). It’s a word we made up that we define as “reminding people how great it feels to live life with a dog”.

And as we highlight the positive impact and benefits of that dog-human relationship, we have been connecting with people, people who help pets, who help people, et cetera.

And it’s our mission to change lives, one dog at a time.

Chris:

Tell us a little bit about your background.

Were you always into design and retail and things like that? How did you come into this?

Gila:

Actually as in education. I started my career.

I made a decision at age 7 that I wanted to be a teacher, and I pursued that passion throughout school and college, and ultimately, did become a high school teacher.

And then, I married an officer and a gentleman, my husband who is a Navy.

Once we were married, we started to move—we had to move. That’s what the military does.

And through that, every opportunity to go to places opened up new doors for me to step in, to explore new possible careers, things that were portable, et cetera.

And I just fell in love with dogs. We were living in Japan. I begged and kind of twisted my husband’s arm to let us have this puppy.

And the moment that dog came into my life, everything changed. She was the catalyst for a new career path for me.

As a professional trainer who works as a professional dog trainer, I came up with the idea and the concept for Dog is Good.

And over the past several years, I still continue to train. My area of expertise is in puppy development and serving families with their new pups to educate them and to ensure that those dogs stay with those families for the remainder of their lives.

And I love the work that I get to do in Dog Is Good because I get to watch individuals experience just pure joy.

They really get into their stories around their own dogs and how those dogs have changed their lives.

Chris:

That’s really cool.

So, from a background in education and then a love of dogs yourself and then into dog training and now into all this stuff.

Take us back to the point where you said, “You know what, we really—we need a website. We need a way to show our passion and allow others to show their passion for dogs.”

Gila:

Well, in starting a business at the time that we did, we knew we needed a website, so we made sure that had to be in place.

And really, it was something that evolved when we started.

I’ll be perfectly frank. I tell everyone—I had no clue—you know, just some general things. I always refer to myself as the unconscious and competent.

I didn’t know what I didn’t know, so I couldn’t even ask the questions.

But through trial— but the one thing that both my husband and I are—are action takers, you know— we don’t sit on ideas forever.

We don’t contemplate or process that. “Well, what if this happens or what if this? What if it doesn’t work?” We are, definitely, the “make things happen” kind of people.

Much like dogs, right? They make things happen for themselves all the time.

And then as we learn, and as we grew, and as we educated ourselves, and explored, your knowledge and awareness begins to expand.

And so, you begin to put the pieces in place. But it does always start with a vision.

Chris:

How has this evolved? Because it sounds like, as you said, it’s more than just an e-commerce website. It’s a brand. It’s a lifestyle—I mean, you’re paying it forward and allowing others to be a part of this.

So, tell us a little bit more about how all the components work?

Gila:

When we first started the brand, initially, John and I would bring products to events, local pet expos, dog walks, art festivals, music festivals.

And we would just set up products and connect with these dog lovers and get feedback.

What products were resonating, what messages it would gravitate to, and through that, we started to gain traction with the brand.

Chris:

So, excited to meet you and to see where this is going to go.

Is there anything else you wanted to mention before we wrap things up today?

You can go to our website, DOGISGOOD.COM. You’ll find everything that you want for yourself, for family, friends who are dog lovers, et cetera.

Our nonprofit: DOGISGOODFORGOOD.ORG.

You can learn more about that there, but the other thing that I haven’t mentioned are two things that are available to everyone.

First is FUR-covered wisdom: a dog can change the way you see the world.

It’s based on a book that I wrote. It is now something that you can receive for free every week; a note of inspiration from your very own dog. So, you can register for that on the Dog Is Good website.

And for dog moms who are seeking to level up just a little bit more, I have a wonderful group in a community called Alpha Reimagined, which is all about self-leadership and personal growth.

So, it’s a dog-centric philosophy to help transform dog moms so they can live the life that they love with joy on a daily basis. And that’s Alpha Reimagine. You can learn about all of those things through Dog Is Good.

Chris:

So, as we wrap up, I’ll just remind our viewers and listeners, if you’ve got a great idea and inspiration like Dogvergnügen, and you want to tell people about it, let us know.

Come on, the show. Just go to INNOVATIONS.SHOW, and we’d be glad to get you on the show and talk about it.

So, thank you again, Gila.

I really enjoyed our conversation.

Gila:

Thank you, Chris. Take care.

 

 

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