Dog Food That Challenges Dog Years │ Happy Howl



Dog Food That Challenges Dog Years │ Happy Howl

Have you heard of dog food that is 100% human-grade? Yes, it exists. A few dog food products in the market are suitable or safe for human consumption. Though, they are heavily outnumbered by feed-grade products. 

Human-grade dog food is becoming increasingly popular in the pet industry. It has several benefits that feed grade lacks. If you’re considering switching your dog to human-grade food, try Happy Howl!


Feed Your Dog With 100% Human-Grade Dog Food

dog food that challenges dog years happy howl

According to Colin Buckley, Founder of Happy Howl,

“We have 100% human-grade dog food.”

Happy Howl is a company that offers healthy dog food made of wholesome and high-quality human-grade ingredients that can withstand and conquer the test of time. You can trust Happy Howl to deliver only healthy and delicious dog meals and recipes that are safe not just for your dog but also for you!

The Happy Howl recipes were created and perfected in Colin’s kitchen after his husky, Rocky, struggled to consume any brand and over-the-counter dog food on the market. 

“It’s just really a story of having a dog that had an issue that no one could diagnose.”

Colin brought Rocky to several vets and clinics. After hundreds of diet plans and countless food suggestions he tried with Rocky – Colin finally had enough.

Since no existing dog food works for Rocky, Colin figured he’ll make his dog food recipe. Hence the beginning of long, grueling hours of research and test runs in the kitchen. He eventually created a recipe he was happy with.

Colin created a nutrient-rich, all-natural dog food recipe that worked wonders on Rocky! To share his recipe with the world, he founded Happy Howl.

The company has three products; Tasty Turkey Feast, Grandma’s Beef Stew, and Lamb Beef Delight. All products are human-grade and have undergone the revolutionary steam pressure pasteurization process.

“There’s a mixture in our product that’s kind of like a variation of that. So, there’s a pressure and steam component of it.”

This cooking process ensures that the product stays fresh for at least two years! 

dog food that challenges dog years happy howl

Happy Howl’s Mission: Deliver Healthy Food to More Dogs

“We work with a network of rescues. About 50 animal rescues across the country and in different states.”

Aside from delivering healthy food to happy pups, Happy Howl also made it their mission to support rescues across the country. The company has a partnership program that allows them to give their partner rescue revenue through the sales of their products online. Happy Howl sees it as a way to help contribute to their funds and acquire new potential customers. 

“We do have some retail locations. We work with a lot of rescues. We work with some doggy daycares.”

Happy Howl encourages rescues, veterinarians, retailers, and groomers interested to partner with them. In doing so, they can help more dogs in need by not just filling their bellies but also filling their hearts with more love and care. 


You can apply at Happy Howl’s partner website if you are interested.

Visit their official website to learn more about Happy Howl and its products. It contains everything you need to know about Happy Howl – including its origin story, recipes, contact details, and policies. 

Lastly, you can get 40% off your first Happy Howl order! Just use the discount code: DOOBERT to apply it!

Have suggestions for who we should interview next?

Send us a message at [email protected]!

Colin: Hello, my name is Colin Buckley and you’re tuned in to The Animal Innovations Show.

Chris: Excellent introduction, Colin.

So, start us off. Tell us who you are and how you’re innovating and helping animals.

Colin: My name is Colin, obviously, and I’m the founder of Happy Howl dog food.

We launched about a year ago.

We have 100% human-grade dog food, you can buy us online, it’s and we work with a network of rescues, about 50 animal rescues across the country.

Different states— we are available in every state, and we basically partner with them, give them partnership revenue through the sales of our products online, and that way they’re able to fund their rescues and we’re able to acquire new customers.

Chris: You said human grade—Tell me more about what that means.

Colin: So, you’re giving me the quality of stuff that I can buy in the supermarket. 

So, there are two types of grades for food. A lot of people didn’t know this.

There is human grade, which means it’s safe for consumption by humans. And then there’s feed grade, which is essentially everything that is not safe for consumption for humans.

So, the way we do it is we cook all of our food in a human-grade facility. It’s USDA grade, right. So, it is really interesting kind of when you dive into all those aspects.

But that’s the whole point. You want to ensure that when you’re—for all the listeners that are here right now and they have dogs,  I would go into your pantry, look at your food, and make sure that the label says 100% human-grade.

And then, you can look at the ingredient list, and if it says meal GradeX or feed GradeX, then you’re knowing at that point that that’s the ingredient level that you’re feeding your animal.

Chris: Now, are you, somebody, Colin that’s been then in the animal food industry for a while? Is that kind of how you got into this?

Colin: It’s really just a story of having a dog that had an issue that couldn’t be diagnosed by anyone, I trust with our animals’ lives.

And never did I ever feel that one of these vets does not have the best interest at heart, for my dog, Rocky.

If we change the way we feed them, change the philosophy of the diets they have and the exercise that they’re doing and kind of just reevaluate all of these things.

I think we can, you know, get that number very close to ours.

Chris: So, how long after this happened with Rocky until you decided to launch a company?

Colin: It took about three months.

So, Rocky would not eat. We just didn’t want to leave him home, especially being sick all the time. So, I would have to literally force-feed him at 06:00 in the morning because he wouldn’t want to eat.

So, about a month later, we had something where he was eating every single meal, and then it took another two months for us to really see the difference in him, the difference in a 90-day period.

And then from that 90 days, you’re obviously you’re being more consistent with that food.

You’re probably making it 100% of their meal rather than supplementing it with their old food or kibble or homemade or whatever it is.

Chris: So, now you guys have three products, right?

And I think the thing that I wanted to point out to people as well is you’ve developed a way—I mean, your product has a two-year shelf life.

Colin: There’s a mixture in our product. It’s kind of a variation of that.

So, there’s a pressure and steam component of it. First is the pressure. The pressure kills all the bacteria.

The steam is essentially cooking the product, so, it’s fully cooked. So, there’s no, you know, salmonella issues or anything that— of that nature that can come from that. The processing method is actually preserving the food.

So, because we have a Himalayan salt in there, unrefined salt, very high in mineral content, we have to say that no artificial preservatives.

You have to really understand and follow those guidelines. 

Chris: So, what’s your vision?

I know you want to positively impact the lives of 50 million dogs.

Where do you take this now?

Colin: I think that with our partnership program— for all the rescues that are listening, you know, you can go to our website.

You can apply to become one of our partners. We have a specific partner page, but also being able to endorse a product that they actually believe in.

We’ll send free samples of the likes of that, and you can really see not only what the product is, what it smells like, what it looks like, but also how dogs will react to it.

Chris: So, Colin, tell people again the website,  in case they want to go order and go learn more about what you guys are doing.

Colin: Yeah, everything right now is on our website.

We do have some retail locations.

We work with a lot of rescues. We work with some doggy daycares, you go to our website.

It’s THEHAPPYHOWL.COM on the website— you can obviously learn more about us.

My story with Rocky goes a little more in-depth on the whole process there, learn more about our team, and then you can obviously purchase a product.

We actually just launched a—what we call a trial pack, which is just two individual units that if you just pay shipping for, you can get those obviously shipped to you for free.

Also, if you’re a rescue, I would definitely encourage you to go to our partner website, apply to become a partner.

That’s essentially everything that you can get from us.

Chris: All right, so THEHAPPYHOWL.COM sounds like there’s lots of information out there and things for people to check out.

So, as we wrap up the show here, I always love to remind viewers and listeners that these ideas start with somebody, it starts with a person.

And Colin had an experience with his dog, Rocky, and decided he was going to start a company to solve it.

So, maybe you know somebody like Colin or maybe you’ve got an idea for something that can help animals or the people that love them, we’d love to know about it.


We’d love to have you on the show and learn more about what it is that you’re doing to help animals.

And please don’t forget to sign up at DOOBERT.COM where you can be a volunteer, a Dooberteer.

You can be a foster, you can be a transporter. There’s so many different ways you can help out our rescue friends, and we’d be glad to have you.

DOOBERT.COM is the place to go.

So, Colin, thank you again for coming on and sharing, and really excited to see what you guys are doing.

Colin: Thank you, Chris.

I appreciate you inviting us on, and please keep up all the amazing work you’re doing, thank you.

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