Does your organization’s email address still end with:
“@gmail.com”, “@hotmail.com”, or “@somethingelse.com”?
Then you’re missing out on an opportunity to have your shelter or rescue stand out! Wondering why? Let’s take go ahead and take look at the advantages of having a branded email address.
Why Brand Your Email Address?Having an email address that’s consistent with your domain name is very important when it comes to establishing a brand for your organization. And here’s why:
1. It shows that you’re professionals.A branded email address allows you to present yourselves as professionals in the animal welfare industry. As opposed to using something like “[email protected]”, a branded email provides people the assurance that your organization is legitimate. Those who receive your emails will find it easier to trust you and therefore, feel more secure and comfortable responding or reaching out to you. In fact, according to a study from Charlie Martin Bailey Consumer Pulse, 64% of email users are more likely to open an email when they can clearly identify who it’s from. So if your organization is called Alabama Dog Shelter, your email address should be something like [email protected] or [email protected]
2. It allows you to promote your organization.A branded email address gives you the chance to promote your organization (not Gmail, Hotmail, and other companies) with every email you send. This helps your recipients not only remember the name of your organization but also quickly determine the name of your website. If they’re curious about you and what you do, they can easily look you up and see the awesome website you created! So just by using a branded email, you can actually get people to your website and increase your chances of gaining more supporters.
3. Lastly, it keeps your emails from being flagged as spam.Did you know that emails coming from personal or generic email addresses are more likely to get marked as spam? This is because Internet Service Providers (ISPs), such as Google and Yahoo, follow an email authentication process called DMARC.DMARC determines whether or not an email is actually sent from the domain that it appears to be from. And suspicious emails automatically go to the recipient’s spam folder. Sending emails from an email address that’s connected to your own domain name signals to ISPs that you’re a genuine organization interested in forming genuine connections.
Free Email Hosting for NonprofitsDid you know that Google and Microsoft offer free email hosting for nonprofits? And you don’t just get a professional email but also access to many essential premium features and tools! Ready to learn more? Let’s dive right in and get you acquainted with Google and Microsoft for nonprofits!
How Do You Get G Suite for Free?For your organization to get G Suite for free, you’ll need these three things: a Google for Nonprofits account, a G Suite Basic account, and a verified domain name. Let’s take a look at how to obtain all three, starting with a Google for Nonprofits account.
Step 1: Sign up for a Google for Nonprofits account.The first thing you need to do is go to Google’s website page for nonprofits. On the page, you’ll find more details about G Suite for Nonprofits, including how it works and how it can benefit your organization. Scrolling down, you’ll see the different G Suite plans they offer and what’s included in each one. At the very bottom, you’ll find a “Get Started” button which when clicked, will lead you to a page where you’ll begin the application process. At the beginning of the application process, you’ll be asked to: Select and confirm the email account you want to be added as an administrator for your organization’s Google for Nonprofits account. Verify that your organization is eligible to apply for a Google for Nonprofits account. Provide the location in which your organization is registered. Indicate whether or not you have a TechSoup account. Select “Yes” if you already have a TechSoup account and then copy and paste your TechSoup validation token on the designated space. If you don’t have a TechSoup account, simply select “No”. You’ll be asked to answer a few questions about yourself and your organization, and the information you provide will be shared with TechSoup for verification. Be prepared to supply your organization’s:
- Physical location
- Email address and website (or social media accounts)
- Purpose or mission
Step 2: Sign up for a G Suite Basic account.In order to get G Suite for Nonprofits, you’ll need to have a G Suite Basic account. You can sign up for a 14-day free trial, but after the trial ends, it’ll cost you $4.20 a month per user. So to be safe, you can either just limit the number of users on your account within the trial period or wait for your Google for Nonprofits account to be approved before signing up. During the sign-up process, you’ll be asked to enter payment information but if your Google for Nonprofits account has already been approved, you’ll no longer need to do so. This removes the risk of being charged for each user you’ve set up on your account in case your Google for Nonprofits account doesn’t get approved within the 14 days. Once your Google for Nonprofits accounts has been approved, you can go to the G Suite website and sign up for a 14-day free G Suite trial. There, you’ll be prompted to provide:
- The name of your organization.
- The number of employees you have.
- The country you’re located in.
- Your first and last name.
- Your current email address.
- Confirming your domain name.
- Providing your preferred G Suite username and password.
- Agreeing to G Suite’s Agreement.
- Picking a payment plan and provide payment information (you’ll be able to skip this step if your Google for Nonprofits account has already been approved).
- Accepting G Suite’s Terms of Service.
- Entering your first and last name.
- Entering your current email address.