Rescue Store

Products by Project Blue Collar

Project Blue Collar - Support the Underdog™ is a way to publicly identify and celebrate the rescue dog. It is a movement to change the perception of shelter dogs from being damaged to being priceless. It’s a way to share stories of how an underdog became a hero. It’s a chance to educate and inspire others to give shelter dogs a chance. PBC started when I realized that there’s no way to distinguish a shelter dog, and no way for the owner to show their pride of having one. I thought, “What if there was something dogs could wear to identify that they were adopted. We humans wear wristbands to identify our cause; what if adopted shelter dogs could wear collars for theirs?” So Project Blue Collar – Support the Underdog™ was born. Every time someone sees the Blue Collar, a conversation is started and change begins to happen, one dog at a time. Our business model is Buy One Give One: for every collar sold, one is given to an animal shelter or rescue group to use as a fundraising opportunity.